We verify Google Ads, Meta and TikTok together with analytics, landing pages and business economics. We define which data can be trusted, what to keep and what to fix first.
05 · PageSome losses arise outside the account – the audit shows exactly where this boundary lies.
Four situations
You need an independent campaign assessment without discussing personalities or automatically changing the team’s requirements.
We assess decisions, not people
You need to test structure, data and priorities and find points the team may have stopped noticing.
An outside view of familiar decisions
You need to separate market changes from problems in the campaign, creative, audience, analytics or landing pages.
The market or your system
You need to understand which connections justify scaling and which risks will grow with spend.
Scale the work, not the losses
The audit goal is not to prove that everything is configured incorrectly. The goal is to provide enough facts for the next decision.
Before campaign analysis
Audit starts not with estimate campaigns, and tests whether the data used for optimisation can be trusted.
Budget path
Target model
The difference between the current state and the target model is not automatically an error.
For each deviation we explain why it matters, which data confirms it, how it affects the result, what changes after correction and how to test the effect.
Result
3–5 main findings, their impact, level of evidence and recommended decision.
Cost allocation by platform, campaign and task, with efficient use and attribution limitations identified.
Conversions, actions, duplicates, value transfer, attribution models and discrepancies between systems.
Where the advertising promise continues on the website and where a gap appears.
The order of changes, dependencies, expected direction of impact and testing method.
Solutions with sufficient evidence of effectiveness, or that are unsafe to rebuild without additional testing.
Clear actions that do not require a contractor or a separate project.
For some changes, the result will be a procedure, requirements or a separate brief, not a ready technical specification for complex implementation.
Confirmed by data
Tracking is correct and there is a sufficient connection between spend, target actions and the business result.
Calculated assessment
A range can be determined from available data, but attribution or business context has limitations.
Requires testing
Additional data, analytics fixes or a controlled test are needed.
If data in the account, analytics and CRM do not match, we do not choose a convenient number — we show the discrepancy, its possible causes and a testing procedure.
Context
ResultAudit is responsible on specific questions business.
Artefact · boundaries auditin
Access
Resultcampaigns work as usual.
Artefact · list access
Verification data
ResultIt is clear which metrics can be trusted.
Artefact · report about quality data
Analysis systems
Resultadvertising problems are separated from website problems.
Artefact · table findings
Report and review
ResultThe report belongs to the client regardless of whether work continues.
Artefact · report and plan
We not change campaigns for time auditin and do not look for a contractor to blame for the change.
The audit is conducted without editing campaigns. We assess decisions and data, not people: if campaigns are configured reasonably, this is recorded separately in the report. Ongoing management is not mandatory — the plan can be given to the internal team or current contractor.
The access level and connection method are agreed with the client. We do not contact the current contractor without direct instruction, but we cannot guarantee technical invisibility of access.
Cost
The timeframe is 10 working days after receiving access and business data.
One platformfrom 10 working days
from $1 500
One business, one primary market and an agreed number of accounts.
Several platformsOne-off
from $2 500
Google Ads, Meta and TikTok in one audit, with channel comparison after the data is tested.
A full website audit from $2,500 may include paid acquisition assessment as part of the user journey. A detailed audit of all advertising accounts is not included automatically and is assessed separately.
Full audit websiteAfter auditin
(01) Journey
The report becomes an independent priority map. If needed, we provide a separate consultation after implementation.
(02) Journey
If the client makes this decision independently, ongoing management is assessed separately.
(03) Journey
If the main loss occurs on the landing page, in the offer, analytics or checkout journey.
An audit does not have to end with a new advertising campaign. it becomes a justified next decision.
Questions
Yes. We assess campaigns, data and decisions, not a person’s overall competence. The report records what is a problem, what is not and what works reasonably.
No. We work with access without editing permissions where the platform supports it. Any changes happen only after the report and a separate client decision.
We do not contact them without your instruction. However, new access or activity may be visible in the system depending on the platform, so we do not promise technical invisibility.
Yes. This is an audit of several platforms with a separate scope and cost. Channel comparison makes sense only after testing the data and attribution differences.
This will be recorded in the report together with evidence, limitations and the conditions under which the current structure can be retained or carefully scaled.
If analytics and attribution allow it, we will show confirmed data. If systems produce different figures, we will define a range, the reasons for the discrepancy and a testing procedure.
Usually, access to advertising platforms and analytics without editing permissions is needed, along with information about margin, target actions, CRM and important changes. The final list depends on the challenge.
The founder is responsible for business context, key findings and the final review. The analysis is performed by the Sheker.Agency team in a shared advertising, analytics, UX and CRO context.
Start
A 30-minute online meeting with the founder. We discuss platforms, budget, target actions and the problem that needs testing. After the conversation, we define the scope, required access, timeframe and audit cost.
