Natalia Sheker personally connects the business model, user behaviour and product architecture into decisions that can be evaluated, designed and implemented.
You receive not a presentation of recommendations but product priorities, journeys, rules and boundaries. The result can be implemented by Sheker.Agency or handed to your team.
Why clients come to us
(01) Priorities
Sales, marketing, product and development defend different initiatives. The budget is divided between tasks that do not lead to one business result.
(02) Expensive development
After implementation starts, changing the model requires reworking already-paid journeys and architecture.
(03) Results do not grow
The team adds features, changes the interface and runs experiments without understanding the causes. Every change costs money but does not bring users closer to value.
(04) Complexity
A new role, plan or journey affects several parts of the system. The cost and timing of every subsequent change grow.
How we help
01 · Product strategy
The business does not know which segment, value or direction to fund next.
What Natalia does personally
Client getsThe solution to invest in now, test and abandon if needed.
02 · UX-research
Team sees behaviour user, but not understands its reasons.
What we do
Client getsThe causes and decisions the product must change — not a list of user wishes.
03 · Product architecture
Roles, journeys, rules and data begin to contradict one another.
What we do
Client getsA product foundation that can be assessed and handed to design and development.
04 · Product audit
Product works, but business not understands, that exactly limits its result.
What we do
Client getsA map of causes, quick fixes and system decisions instead of a general list of shortcomings.
05 · CRO for digital products
The user does not reach target actions, while local A/B tests do not explain why.
What we do
Client getsA priority hypothesis and a way to test it, not an endless list of tests.
06 · Strategic team support
The team regularly needs strong product decisions, but not a full-time CPO or architect.
What Natalia does
Client getsRegular senior-expert involvement without hiring a full-time lead.
Why Sheker.Agency
BenefitThe recommendation is tied to product economics, not only user convenience.
BenefitThe solution is not based on the team’s internal assumptions about the user.
BenefitThe recommendation does not create a feature that will be expensive to build or rebuild.
BenefitThe client gets decisions that can be assessed and implemented, not a strategic wish.
A separate consultant may not be able to implement the recommendation. A separate developer may not verify whether the feature itself is needed. We combine both responsibilities in one decision.
Who does the workKey findings are not passed along a chain of consultants. Natalia Sheker personally leads strategic sessions, forms decisions and checks their connection to the future product.
You do not pay for access to a team of consultants. You work directly with the expert responsible for the decision logic.
Process
I – Questions
Should we build the product, which segment should we choose, why does the user refuse, what belongs in the first version and why has growth become expensive?
ResultThe work is about specific business decisions, not the goal of “understanding the product”.
II – Data
Analytics, research, feedback, business constraints, architecture and previous decisions.
ResultWe do not conduct studies or meetings that will not affect decisions.
III — Causes
Interviews, data analysis, journey review, audit, modelling and prototypes — only the methods needed.
ResultThe client pays for a sufficient way to get an answer, not the maximum consulting scope.
IV – Solution
Chosen option, alternatives, risks, consequences, criteria and reasons for rejecting other options.
ResultTeam understands not only that do, and why.
V — Handover
Priorities, journeys, rules, architecture, boundaries and next actions.
ResultThe materials can be handed to product, design and technical teams without another interpretation stage.
VI — Freedom
ResultImplementation can be done by Sheker.Agency, your internal team or another contractor.
Result work
What was chosen, why and on what basis.
Which options were compared and why they were rejected.
What is not yet confirmed and may change the decision.
What to do now, later and not at all.
How the decision should change user behaviour.
What must be considered when designing the product.
What scope of research, design or development is truly needed.
How the team knows that the decision works.
What you can hand to management, product, design and technical teams.
We do not measure the result by the number of slides. The value lies in decisions that prevent unnecessary work or define the next justified investment.
Evidence of expertise
We do not publish internal processes, commercial figures, costs or customer problems without permission. We would expect the same treatment of information about our own business.
How do you standardise interaction when customers have different contracts, roles and rules?
Product boundaries, role model, rules and the first version
How do you keep selling without creating a separate product version for each client?
A shared model, configuration boundaries, pricing and priorities
Why does the user not complete the purchase, and which decision truly changes their behaviour?
The cause of drop-offs, a priority hypothesis and a way to test it
These are typical product situations, not public client cases. We show specifics in the meeting – with permission client.
Format and cost
01 · Focused consultation{{price requires approval}}
Price on request
Suitable for
Client gets
What this meansExpert work, not an introductory call: after the meeting, written decisions and risks remain.
Discuss consulting02 · Consulting project4–6 weeks
from $10 000
Suitable for
Client gets
What this meansAgreed product decisions with priorities, journeys or architecture — in a form the team can implement.
Discuss a project03 · Strategic support{{requires approval}}
price for month
Suitable for
Client gets
What this meansSenior product decisions in the team’s rhythm, without hiring a full-time CPO or architect.
Discuss supportHow we determine format
The first conversation helps determine the format. If one focused consultation is enough for the challenge, we will not propose a full project.
{{prices require approval by the Sheker.Agency owner before publication}}
Discuss product
In the first meeting, Natalia Sheker reviews the context, available data, constraints and consequences of the decision. After the conversation, we propose the right format: consultation, strategy, research, architecture, audit or ongoing support.
If a single consulting stage is enough, we will say so before work begins.
Without handing the conversation to a sales manager. The first meeting is with the expert responsible for the decision.
INFO@SHEKER.AGENCY+38 097 789 84 09
+38 098 698 94 77
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