01
The main content takes too long to appear
The user sees a blank screen or skeleton while large images, fonts and third-party scripts load.
A fast website retains your most valuable customers.
We work with real visitor field data, not a laboratory score: we find what exactly slows key pages, fix it and verify the result through real LCP, INP and CLS metrics.
When this needed
Speed is not a test score. It is the number of people who waited for your page
Optimisation is justified when paid or search traffic reaches the website and mobile users make up a significant share.
02
The interface does not respond to actions
The button is pressed but nothing happens: the browser is busy running scripts. The user clicks again or leaves.
03
Content shifts
A banner or block loads and shifts the page. Instead of the purchase button, the user hits an advert.
04
Mobile data is worse than expected
Everything is fast on a work laptop, while real smartphone visitors see a completely different picture.
We do not polish a test score. We remove the reasons people did not wait for pages to load.
Scope of work
What included in speed optimization
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01
Diagnosis for real-world data
Field metrics for page types and devices, lab tests key scenarios, download profile and execution scripts.
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02
Priorities for impact
List of changes with estimated gain, cost and riskin. We start with the change that saves the most time for the least effort.
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03
Images, fonts and media
Modern formats, correct dimensions, lazy loading, reserve space for elements, so that content not jump.
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04
Code and third-party scripts
Marketing tag review, deferred loading, reduction scopein CSS and JS, work with blocking resources.
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05
Server and caching
Response time, caching pages and requests, compression, CDN and hosting setup for real load.
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06
Control after release
Monitoring metrics, report about changes in field data and rules, that do not will let speed degrade with subsequent releases.
Boundaries: we not remove analytics and advertising tags without your decision and not «speed up» website by disabling required functionality. If main cause – heavy template or architecture, honestly we will say, that cosmetic optimization will achieve little.
Metrics
Three metrics that describe the experience, and not technical report
- LCPWhen appeared main content
- INPHow quickly page responds on action
- CLSHow stable layout
- TTFBServer response time
- →Behavior and conversion
Speed – one with factors ranking and one with factors conversion, but not main. We not promise growth rankings or sales from acceleration: promise a better experience and measured changes in metrics.
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01
meeting and access
30 minutes online: which platform, which pages most important, where the main traffic comes from.
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02
Audit speed
Document: current field data, reasons slowdown, list changes with estimate gain and cost.
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03
Implementation
work on test environment, test functionality after each change, phased release on live website.
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04
Control result
Monitoring for field data, final report and rules support speed for team.
Cost
price depends on platforms and depth required changes
Hosting, CDN and external services are paid separately to their providers.
Audit speedOne-off
from $1 200
Causes slowdown and priority plan changes. Document can implement your team.
- Field and lab data
- Analysis resources and scripts
- Plan changes for impact
- Assessment potential gain
ImplementationProject-based
from $2 500
Implementation of changes with functionality verification and metric monitoring after release.
- Images, fonts and media
- Code and third-party scripts
- Caching and setup server
- Report about changes in field data
Questions
What usually ask about speed
No, and not consider this goal. Score in lab test easily improve technical tricks, that do not change user experience. We work with field data real visitors and we show changes in exactly there.
affects, but is not the only factor: if problem in offer or usability, acceleration its not fix. Therefore first Diagnosis – we say, how many in your case realistically can gain.
Often no: most the biggest gains come from images, fonts, third-party scripts and caching. If there is a problem in architecture or overloaded template, we will say this directly and we will show cost both paths.
We review: that gives value, that is duplicated, that can load later. Solution about disabling always for you – we show price each script in milliseconds.
Technical changes visible immediately after release, field data update gradually within several weeks. Therefore summary we fix not earlier than through 28 days after implementation.
we work with common CMSs, stores and custom solutions. Scope depends from access to code and server: without it possible only limited improvements.
Start
Let us look your field data – and we will say, how many realistically can gain
30 minutes online with founder. We will review, which pages critical for sales and that exactly their slows down. Summary we will send in writing.