We write about what affects revenue.
Analysis for owners and executives: where a business loses orders, how to test a contractor, where to invest the next budget and what not to do.
Latest materials
Analysis and guides
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Why traffic grows but sales do not
Analytics · {{N}} min
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What a cheap store really costs
eCommerce · {{N}} min
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When SEO is not worth launching
SEO · {{N}} min
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How to test a Google Ads contractor in 30 minutes
Advertising · {{N}} min
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Why an A/B test showed zero
CRO · {{N}} min
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An MVP that is not worth building
Product · {{N}} min
Instead of a mailing
An article will not replace analysis of your situation
30 minutes online with the founder. We will review your data, name the likely point of loss and define the first step. We will send a written summary.