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We find out why users leave before rebuilding the product.

We study real user behaviour, context and alternatives. We turn findings into priority decisions for the product, design and CRO.

Discuss research See when it is needed

Behaviour · Context · Reason · Solution · Priority

We do not ask which feature to add. We verify why the existing journey does not work.

When research is needed (5)

Research is needed when the team sees a behavioural result, but not understands its reasons.

  1. Situation 01

    Users do not complete the key action

    The team changes the interface although the cause may be in value, terms, trust or the journey itself.

    We change what breaks decisions, not what is merely visible

  2. Situation 02

    Support keeps explaining the product

    The business pays for manual help but does not understand what the product failed to explain or enable.

    Manual work instead of a product decision

  3. Situation 03

    Clients request conflicting features

    The roadmap is built from individual user requests rather than recurring reasons in their behaviour.

    Development of wishes, not reasons

  4. Situation 04

    A redesign is planned

    The team may change the interface while leaving the user’s problem untouched.

    A new look with the old problem

  5. Situation 05

    Analytics shows the point of drop-off but does not explain it

    A metric answers “where” but does not show which decision needs to change.

    «Where» without «why» not gives decisions

If the cause is already confirmed by data, new research is not needed. If the team only guesses the cause, it is too early to build a solution.

What exactly we investigate

We do not study a person in general; we study a specific decision inside a specific challenge.

01 · What is the user trying to do?

Not an audience description, but a real task and expected result.

  • The task in its work or purchase context
  • The user’s expected result
  • Conditions in which the task arises
  • Who still affects on decisions

What this givesResearch questions are tied to a specific challenge, not to a “user portrait”.

Artefact: What is the user trying to do?

The answer may lead to a new interface. It may also change the journey, rules, communication or the product decision itself.

From research to decisions

A separate study may explain behaviour. We also verify what this behaviour means for the business and product.

  • Behaviour

    • what they do
    • what they skip
    • what they repeat
    • what they work around

    What this changeswe document actions, not declarations of what users intend.

  • Business

    • purchase
    • use
    • support
    • retention
    • cost process

    What this changesIt is clear what the behaviour costs the business and which metrics the team can see.

  • Product

    • scenario
    • rules
    • value proposition
    • terms and constraints

    What this changesThe cause is tied to specific product decisions, not to “poor UX”.

  • Implementation

    • that can change
    • Which scope is sufficient
    • Which dependencies to account for
    • that test without development

    What this changesThe recommendation is immediately assessed for implementation cost and opportunity.

Who interprets the resultNatalia Sheker personally formulates the research questions, tests alternative causes and turns findings into product decisions. Key interpretation is not delegated to a junior researcher.

We do not hand the team a list of interfaces. We show which decisions they change, what needs testing and where it is not worth investing the budget..

Process

We start with the decisions the team needs to make, not with a preselected method.

I – Questions

We formulate research questions.

We define, which reason needed understand which decisions depends from answers.

ResultResearch is tied to decisions, not a method.

II – Data

We verify available data.

Analytics, support requests, previous research and the team’s materials.

ResultYou do not pay to research what is already known.

III – Method

We choose a sufficient method.

Interviews, observation, scenario testing, behaviour analysis or a combination.

ResultThe scope is responsible for the cost of mistakes, not the price of interviews.

IV – Causes

we verify reasons.

We compare words, behaviour, context and available data. We verify alternative explanations.

ResultWe separate cause from coincidence and user preference.

V – Handover

we hand over decisions.

we document reasons, priorities, riskand changes for product.

ResultThe team can work with the result without another interpretation stage.

VI – boundary

We do not do unnecessary work.

ResultWe do not conduct more interviews or tests than decisions require. If the answer is already in available data, we start there.

Result work

We do not archive interviews. A solution the product team can use.

What was checked and which product decisions depended on it.

The conditions in which the task arises and which constraints affect behaviour.

How the user solves the challenge without the product or with competing solutions.

Why the user starts, abandons the task, makes mistakes or chooses a workaround.

Which problems recur, how critical they are and which journeys they affect.

What needs to change in value, journeys, rules, information or the interface.

What to change now, what to test further and what requires no action.

What remains unconfirmed and how the test result changes the decision.

Findings, journeys and recommendations for product, design, CRO and development.

Result example: problem map, causes and priorities

The result can be given to the internal team or another contractor. Further work with Sheker.Agency is not required to use the materials.

Format and cost

Cost depends on question complexity, user access, segment count and the confidence required for decisions — and not by the number of interviews.

01 · Focused research{{price requires approval}}

Price on request

Suitable for

  • There is one problematic scenario
  • The target audience is known
  • The necessary users are available
  • need to make one specific decision

Includes

  • Question definition
  • work with userwith
  • Verification of alternative reasons
  • Prioritynot decisions
  • Next step

ResultThe cause of the problem, priority decisions and next step.

Discuss research

02 · UX-research product3–5 weeks

from $5 000

Suitable for

  • new product
  • Redesign
  • A complex user journey
  • Verification of several related reasons

Includes

  • Question definition
  • Analysis data
  • Plan research
  • work with userwith
  • Synthesis
  • Causes
  • Priorityand
  • Recommendations for team

ResultEvidence-based product decisions instead of assumptions about the user.

Discuss a project

03 · Ongoing research support{{requires approval}}

price for month

Suitable for

  • Product teams with a regular flow of decisions

Includes

  • Research roadmap
  • Regular research
  • Hypothesis validation
  • Participation in product decisions
  • Knowledge systematisation

ResultResearch becomes part of product work, not a separate project before a redesign.

Discuss support

{{prices require approval by the Sheker.Agency owner before publication}}

Discuss research

Describe the behaviour the team cannot explain. We will define whether separate research is needed for this..

In the first conversation we discuss the product, users, available data and the decisions that need to be made. We will say whether interviews, testing, journey analysis are needed or the answer is already in the team’s materials.

If research does not change a decision, we will not sell it as a mandatory stage.







    We will send confirmation and a meeting link. No presentations – straight to your numbers.

    The first conversation is with an expert who will shape the research questions and be responsible for interpreting the result.

    Related services Product consulting Product strategy Product architecture Product audit UI/UX-design CRO for digital products

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