01 · Catalogue
Structure, filters and search
Product data model, attributes, variants and bundles. Filters and search that stay fast across tens of thousands of products.
A platform that withstands range, traffic and change.
We design and develop eCommerce platforms for stores that have outgrown off-the-shelf solutions: tens of thousands of products, several warehouses, individual prices, and integrations with accounting and logistics.
When this needed
The store outgrows its box before it becomes obvious
At first it looks like small inconveniences: slow filters, manual exports and “ask the developer”. Then every change to the range or prices costs days of work, and peak days become a risk instead of revenue.
If you have 500 products, one warehouse and simple pricing, we will say plainly that you do not need a platform and recommend a less expensive solution.
- 01Tens of thousands of products and a complex catalogue structure
- 02Several warehouses, suppliers or legal entities
- 03Individual prices, discounts and B2B terms
- 04Data exchange with ERP, 1C, WMS and delivery services
- 05Seasonal peaks that bring down the current website
- 06Every website change requires a developer
Scope
Four platform parts, on which revenue depends
02 · Sales
Product page, cart and checkout
A purchase flow with minimal steps, delivery and payment, repeat orders, a customer account and B2B terms.
03 · Data
Integrations with accounting and logistics
Exchange prices, stock and orders with ERP or 1C, delivery services, payment systems, CRM and analytics.
04 · Control
An admin panel for your team
Categories, banners, landing pages, promotions and SEO fields are editable without a developer. Changes go live the day decisions are made.
A platform is not a set of features. This is the speed at which the business can change.
Architecture
We choose the solution by total cost of ownership, not fashion
We compare an off-the-shelf platform with custom development by three criteria: the cost of launch, the cost of change and the cost of scale.
- 01Requirements and constraints
- 02Product data model
- 03Map integrations
- 04Choose a platform or custom build
- 05Release plan
An off-the-shelf platform wins when it covers most requirements without rewriting its core. Custom development is justified where unique business logic creates a real advantage. We document the decision with the numbers behind it—not persuasion.
Stability
Peak days we test before release
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01 · Speed
Catalogue and search under load
Caching, indexing, query and image optimisation. We test with a real data volume, not a demo catalogue with hundreds of products.
Core Web Vitals · Load testing
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02 · Reliability
Behaviour when integrations fail
Queues, retries and an exchange log: if accounting is unavailable, orders are not lost and the buyer sees no errors.
Queues · Data-exchange monitoring
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03 · Data
One source of truth for prices and stock
Before development, we agree which system controls prices, stock and statuses. This removes most conflicts after launch.
Data-exchange rules · Backup copies
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01
30-minute meeting
Range, current system, integrations, constraints and timelines. We will say whether you need a platform.
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02
Analysis and architecture
Product data model, purchase scenarios, integration map, decisions and total cost of ownership.
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03
Design and development
Catalogue, product page, checkout and portal. We release in parts so you see results before the end of the project.
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04
Launch and growth
Data migration, SEO preservation, load testing, team training and a change queue for the next quarter.
Cost
We start with architecture, then budget development
We estimate development after analysis: without it, any figure would be made up.
Analysis and architecture3–4 weeks
from $3 500
Data model, integration map, decisions and a release plan with budget.
- Audit of the current system and data
- Purchase scenarios and catalogue requirements
- Comparison of an off-the-shelf platform and custom development
- Development and ownership cost estimate
Development platformsfrom 3 months
from $20 000
Full cycle: design, development, integrations, data migration and launch.
- Catalogue, search, product page and checkout
- Integrations with ERP, payments and delivery
- Admin area for the team without a developer
- Load testing before release
Questions
Common questions about platform development
An off-the-shelf CMS works well up to a certain scale: several thousand products, one warehouse and simple pricing logic. A platform is needed when there are tens of thousands of items, several warehouses, individual prices, B2B portals and accounting integrations. The difference is not in design, but in data architecture and the speed of change.
We first calculate what is cheaper in your case. If a ready platform covers 80{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} of the requirements without rewriting its core, we use it. We recommend custom development where unique business logic creates a real advantage.
A first working version with a catalogue, checkout and basic integrations usually takes 3–5 months. Exact timelines depend on the number of integrations, the state of product data and how many processes are moved from the old system.
This is part of the project, not an add-on. We agree which system is the source of truth for prices, stock and orders, how often data is exchanged and what happens when it fails. Without this, the store sells what is not in stock.
We build in caching, queues for heavy operations and load testing before release. We test the scenarios that fail on Black Friday: catalogue, search, cart and checkout.
Your team. Categories, banners, landing pages, promotions and SEO fields are editable without a developer. Filling the catalogue with products is a separate service, quoted separately.
Start
Let us look your store – and we will say exactly what is holding back growth
A 30-minute online meeting with the founder. We will review your range, current system and integrations. We will send a written summary.