01 – Solution
can scale
The path to target actions is clear, data is configured and cohorts show sufficient signs of retention.
What we doWe increase acquisition
We move users from installation to value.
We combine ASO, paid acquisition, creative and product analytics. We evaluate not only installation cost but also how much each user costs, whether they activate, complete the required business action and continue using the product.
- 01Show
- 02Store page
- 03Installation
- 04Activation
- 05Target action
- 06Retention
- 07Revenue
04 · ActivationThis is where it becomes visible whether the business received a user: up to this point there is only an install and a cost.
After install
A cheap installation may prove the most expensive, if the user did nothing
Growth is often optimised for the event closest to the advertising account — installation. But between installation and the business result lies the product: onboarding, registration, first value, the target action and the reason to return.
- 01 Installed Advertising or store search brought the user
- 02 Opened first launch after installation
- 03 Understood the value Saw why the product is relevant to them
- 04 Completed the action Purchase, subscription, order or another key action
- 05 Returned Opened the app again — with or without reminders
The diagram shows the principle of flow reduction. Actual shares are determined by cohort analytics for the specific product.
CPI shows the entry price. it not shows price user, of which received business.
Loss points (5)
Where users are lost and advertising budget
-
01 · Page app
The user does not understand the value from screenshots, video, description or reviews and does not install the app.
The spend is visible, but there is no installation
-
02 · First opening
The advertising and store-page promise does not match what the user sees inside.
The expectation was not confirmed
-
03 · Onboarding
The product asks for registration, permissions or too many actions before showing the first value.
The entry price is higher than the interest
-
04 · Activation
The user does not reach the action after which they understand the product’s real value.
Installation without business value
-
05 · Return
After the first use, there are not enough reasons to open the app again.
The cohort fades over several days
Growth brings a person to the product. Retention depends on the decisions made inside the product.
to scaling
We first verify whether the product retains value. Then we bring in more users
02 – Solution
a controlled test is needed
There is not enough data. We launch a limited traffic scope to test channels, creatives and user behaviour.
What we doWe buy data, not scale
03 – Solution
Start by fixing the product
There is a bottleneck in onboarding, activation, the offer or retention. We define priorities before increasing the advertising budget.
What we doThe budget waits for the product
There are no universal retention benchmarks: the assessment depends on the category, natural usage frequency and business model.
We do not sell more traffic, if the product still cannot turn it into value.
ASO
Page in App Store or Google Play – the landing page before installation
Conversion
- icon
- first screenshots
- video
- title and first lines
- rating and reviews
- match between the promise and the real product
Visibility
- search demand
- keyword semantics
- title and description
- category
- localisation
- metadata updates
We do not control ratings or buy reviews. We work with a sound query-estimation process and responses to reviews.
there is no point bringing more people to the page, which does not explain why to install the app.
System acquisition
Four areas that keep growth within the economics
(01) Economics
Economics and the target action.
We define which user behaviour creates value for the business, how it is measured and what acquisition cost the model can support.
- Target action
- Measurement
- Acceptable cost
- Monetisation model
(02) ASO
ASO and store pages.
We work with page conversion, keyword semantics, metadata, visual presentation and localisation.
- Conversion pages
- Keyword semantics
- Metadata
- Localisation
(03) Acquisition
Paid acquisition and creatives.
We choose Apple Search Ads, Google App Campaigns, Meta or TikTok according to the product, audience and available data. We define a creative testing plan.
- Apple Search Ads
- Google App Campaigns
- Meta
- TikTok
- Testing plan
(04) Analytics
Analytics and cohorts.
We connect advertising sources with installation, activation, the target action and later use as accurately as MMPs, platforms and privacy rules allow.
- MMP
- byactions in app
- Cohorts
- Attribution boundaries
-
Support boundaries
Professional filming and complex creative production are assessed separately. The client pays for paid MMP services. App development changes are not included in advertising support. The ASO localisation scope is fixed before work begins.
Scope agreed in advance
Data and attribution
We do not replace limited data made-up precision
Privacy policies, user consent, SKAdNetwork and platform specifics limit attribution on both platforms. Therefore, we do not rely on one number from an advertising account.
Ad-platform data · MMP · product analytics
Confirmed by data
in-app actions · transactions or other business results
Sufficient working assessment
Cohort behaviour by source
Requires additional testing
Ownership
Portals, MMP and history remain in your business
Advertising accounts, access to App Store Connect and Google Play Console, configured analytics, MMP and accumulated data belong to the client. We do not require ownership permissions in the consoles — the team receives only the necessary access level.
- Three separate money flows
- 01Advertising budget → platforms
- 02MMP and services → providers
- 03Support → Sheker.Agency
- Diagnosis
- 01
Model and target action
- Business-model
- Target action
- Available cohorts
ResultIt is clear what counts as a valuable user.
Artefact · target-action map
- 02
Data and page readiness
- Analytics and actions
- store pages
- bybeforeno campaigns
ResultIt is clear whether the existing findings can be trusted.
Artefact · report diagnostics
- Controlled launch
- 03
Priorities and measurement
- ASO-priorities
- byactions and measurement
ResultWe launch traffic into a configured funnel.
Artefact · plan launch
- 04
Channels and hypotheses
- first channels and
- Creative hypotheses
- Test budget
- Decision criteria
ResultThe test has a boundary and an evaluation criterion.
Artefact · test terms
- Growth cycle
- 05
Cohort analysis
- Behaviour after installation
- Loss points
ResultDecisions are made from behaviour, not CPI.
Artefact · cohort report
- 06
optimisation and new hypotheses
- Channels
- Creatives
- store pages
ResultBudget goes where valuable users come from.
Artefact · updated plan
- 07
Product findings
- Onboarding
- Activation
- Retention
ResultGrowth returns with specific product challenges.
Artefact · product-task list
Cost
Growth mobile app – from $2 500 on month
We determine the minimum test budget after assessing the category, geography, target-action cost and the data scope needed.
Growth supportMonthly
from $2 500 / month
ASO, acquisition and analytics in one loop.
- Strategy acquisition
- ASO for the agreed number of localisations
- Management of agreed advertising channels
- Basic creative iteration plan
- Analytics control
- Cohort analysis
- Monthly review and priorities
Paid separately: advertising budget, MMP and other services, professional filming, UGC, complex animation, large creative scopes, app development changes, additional markets and localisations.
get a growth assessmentAudit app and pagesOne-off
from $1 500
When installation is, and result there is no.
- store pages
- Onboarding and activation
- Analytics and event readiness
- Existing campaigns and cohorts
- Change priorities
Growth → product
Growth not ends report. It shows what needs to change in the product
- 01ChannelWhere users came from
- 02CohortHow the group behaves after installation
- 03BehaviourWhat the user does and does not do
- 04Loss pointThe step at which the flow disappears
- 05Product decisionThe change we introduce
- 06New cohortwe verify whether the change affected behaviour
(01) Situation
The store page does not convert
There are enough views, but the user does not proceed to installation.
- ASO
- Design pages
(02) Situation
Users not reach to value
Onboarding or activation loses most new users.
- UX-audit
- CRO for products
(03) Situation
Users do not return
The first use happened, but there are no reasons to return.
- Product strategy
- UI/UX-design
- Development
We do not increase install buying. to hide the problem inside the product.
Questions
What usually ask to launch
No. Positions are determined by platform algorithms, competition, page quality and user behaviour. We are responsible for the process, decision quality and data transparency.
It depends on the category, geography, target-action cost and amount of data needed for a conclusion. We determine the recommended range after diagnosis.
Yes, if the app is already published or is being prepared for the platform before the launch. The scope depends on the product stage and store-page availability.
Visibility, page conversion, activation and retention change at different speeds. The timeframe depends on traffic scope, target-action frequency and the product’s natural usage cycle.
Accuracy depends on platforms, user consent, event setup, MMP and privacy rules. We compare several sources and mark the limitations of the findings.
Yes, Sheker.Agency can separately design and implement changes to onboarding, UX, activation and other parts of the app. This work is assessed separately from growth.
All accounts, consoles, MMP and accumulated history remain the client’s property. The team receives only the necessary working access.
Start
Before buying more installs, we will define, that happens with user after them
A 30-minute online meeting with the founder. We discuss the product model, available data, store pages and previous growth. We propose the next step: audit, ASO, controlled launch or work on the product loss point.