01 · Founder
Strategy and decisions
Diagnosis, priorities, disputed decisions and final accountability for the result before the client.
We have worked with digital products since 2008. One team owns the whole path.
We create websites, stores and digital products, bring them an audience and grow results. There is no gap between the person who designed, built and owns the sales result.
Model
Most business problems in digital – the problems at the seams between contractors
A designer makes a layout, a developer builds a website and a marketer runs advertising, each reportg on their own area. The problem appears between the areas: in structure, analytics, speed and purchase journeys. It is not visible in reports but is visible in revenue.
We keep all areas in one team, so we are responsible not for a stage but for the result across the entire journey.
- 01Strategy and architecture decisions
- 02UX and design
- 03Development and integrations
- 04Analytics and measurement
- 05SEO and paid channels
- 06CRO and growth after launch
One partner for the full cycle. Without shifting responsibility between contractors.
How we work
We partner,
not a contractor
A contractor completes a task list. A partner is responsible for whether the decision works and can say “it is not worth spending this money”.
We know what our work costs and do not trade away the quality of decisions.
Terms of cooperation■This is for us
- →You need an outside perspective on the business. You expect decisions and reasoning, not silent execution of a brief.
- →One person makes the decision. There is someone to agree with who is responsible for the result on your side.
- →Accountability is needed for the entire chain. From structure and design to acquisition customers and growth after launch.
- →Ready for an honest conversation. We start without a deposit and say directly what is worth doing and what is not.
This is not for us
- ✕You need hands to execute a finished brief without questions or an independent position.
- ✕You choose a contractor by the principle of “cheaper and faster”.
- ✕Different people who were not there at the start change decisions along the way.
- ✕You need three concept options to choose from and endless revision rounds.
Principles
How we work and what not we do
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01 · Principle
Start with diagnosis, then work
We do not sell a service before understanding the challenge. If data show the problem lies elsewhere, we say so directly, even when it reduces our fee.
Audit · Priorities before spending
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02 · Principle
We explain decisions, not declare them
Every change has a reason: data, constraints, risk and expected effect. You always know why we propose it and what happens if it is not done.
Written decisions · Acceptance criteria
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03 · Principle
We do not promise what we cannot control
Demand, competition, price, product and operations remain with you. We are responsible for work quality, honest findings and correct implementation.
Without guaranteed ROI · We name risks before launch
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04 · Principle
Confidentiality by default
We do not publish client data or comment on our customers’ progress. We protect your figures just as we protect others’ information.
NDA · Restricted access
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05 · Principle
Everything created belongs to the client
Code, design, documents, access and data are handed over to you. If we part ways, the project continues without us.
Material handover · No lock-in to the agency
Team
Who works on the project
We assemble the team around the challenge. The first conversation is always with the founder, who remains involved through the result.
02 · Product and design
journeys and interface
Structure, prototypes, design system and how users reach target actions.
03 · Development
Implementation and integrations
Frontend, backend, CMS, connections to accounting, payments and delivery, speed and stability.
04 · Growth
traffic and analytics
SEO, paid channels, measurement and regular reviews of the numbers after launch.
Founders
We do not divide the project into parts. We look at it as one product
The business wins only when it sees not separate process parts but the full user decision journey.
Photo · Natalia Sheker
Co-founder · 16 years in product strategy and architecture
Natalia Sheker
Responsible for the product and user journey: structure, journeys and decisions that lead people to target actions.
Photo · Pavlo Sheker
Co-founder · 16 years in digital advertising
Pavlo Sheker
Responsible for helping the business invest in online rather than waste money: channels, acquisition economics and measurement.
Start
Let’s meet with a review of your challenge
30 minutes online with the founder. Instead of an agency presentation, we ask questions about your business and name the first step. We send a written summary.