Steelex — manufacturer dealer portal
Online orders for 300+ dealers: real-time stock, personalised prices and ERP synchronisation.
ResultOrder processg was reduced from 2 days to 3 hours.
View case →The costliest product mistake is implementing the wrong solution correctly.
We help determine which product the business actually needs, how it should work and what to launch first. From strategy and architecture to a working system.
B2B-platforms · Marketplaces · SaaS · Portals · Custom systems
«We need a portal / CRM / marketplace / platform» What behaviour, process or business result should the product change?
The cost of a decision
Budget is lost not when development is slow, but when the team moves quickly in the wrong direction.
A client may arrive with a detailed technical brief, dozens of features and a finished vision of the system. But that still does not mean the right product has been defined.
Before implementation, answer
- 01what behaviour the product should change
- 02who gets value
- 03who makes decisions
- 04who pays
- 05which process genuinely needs automation
- 06where the product meets real business constraints
- 07which assumptions could undermine the entire idea
- 08which result justifies the investment
A technical brief may precisely describe what is not worth building at all. The answers to these questions produce strategy, not a technical brief.
Implementing a request
When starting with a list of features
- Idea
- Feature list
- Estimate
- Development
- Late discovery of mistakes
Product decision
When starting with business changes
- Business change
- User
- Contradictions
- Architecture
- Verification
- Focused launch
We connect to that, as the most expensive decisions become irreversible.
Strategic involvement
Key product decisions are not passed down a chain of executors.
At the strategic stage, Nata Sheker, founder of Sheker.Agency, works personally with the client team.
Her role is not to approve a ready idea, but to test its foundation:
- 01ask the questions the team had postponed
- 02separate the user’s need from the business’s internal desire
- 03see conflicts between roles
- 04find processes that should not be automated in their current form
- 05identify decisions that create value
- 06remove features that only increase the budget
- 07preserve product integrity through the transition to implementation
“My role is not to help you create more. It is to help you avoid creating what is unnecessary and missing what matters.”
You get more than a manager between the business and the team, You get a partner in making the most important product decisions.
-
01
Roles
- who uses it
- who makes decisions
- who approves
- who pays
- who controls
- who supports the process
-
02
Scenarios
- what the action starts with
- what result is expected
- where a choice appears
- what may stop it
- how the user returns
-
03
Rules
- who may
- under what conditions
- which exceptions exist
- what requires approval
- what happens when something goes wrong
-
04
States
- what happens after the action
- how the system changes
- what other roles see
- which next step becomes possible
-
05
Business outcome
- what became faster
- what stopped being manual
- what can be measured
- where risk decreased
- how the product creates value
Strategic-stage artefact · roles · scenarios · rules
One screen can be drawn in a day. The rules that make it correct determine the future of the entire product.
The more roles, rules and exceptions there are, the more important architecture is before implementation.
First version
The first version should test what matters most, not contain everything.
Questions budget
We do not start with features. We start with questions.
- “Which features can we implement within the budget?”
Questions first version
We start with different questions
- which assumption is riskiest
- which behaviour must change
- which one scenario creates complete value
- which roles are needed for this scenario
- which rules it cannot work without
- what can temporarily be done manually
- which data we need to collect after launch
- which decisions will depend on the first-version result
MVP is not a shortened product. This is the shortest path to important answers.
If the first version cannot confirm or disprove a critical assumption, it only postpones uncertainty until after the budget has been spent.
Directions
We are needed where simply implementing an interface is not enough.
(01)
B2B platforms and portals
When roles, individual terms, orders, documents and processes must be aligned.
(02)
Marketplaces
When the product must create value for several parties and balance their interests.
(03)
Corporate systems
When a digital product changes an internal process and must be adopted by the team.
(04)
CRM and custom business systems
When ready-made solutions do not fit the logic of sales, data or customer interaction.
(05)
SaaS and customer products
When a product must create recurring value, retain users and support the business model.
The format name does not determine the decisions. The first priority is always the business change the product must create.
Result
After the strategic stage, you know not only what to create, but why exactly it should be created.
- I
Which product is needed?
A product concept connected to the business challenge and the user’s real need.
- II
Who is it for?
Defined roles, their interests, authority, conflicts and value criteria.
- III
How should it work?
Key scenarios, rules, states and interaction logic.
- IV
What should be created first?
The boundary of the first version and the assumptions it must test.
- V
What is the budget spent on?
A clear product scope, priorities and the reasons for each key decision.
- VI
How should the next decisions be made?
Defined signals, data and criteria on which growth will be based.
You get more than an estimate based on a feature list. You get a foundation for investing responsibly in the product.
Our work does not reduce the cost of code. It reduces the cost of wrong decisions.
Technology fit
We choose the stack for the product challenge, not fashion.
We choose technology after defining roles, scenarios, rules and integrations. The solution must support not only the first version, but what follows.
Selection criteria
- 01complexity roles and rules
- 02Scope and structure data
- 03Integrations with existing systems
- 04Speed first version
- 05cost of ownership
- 06development after launch
ALanguages
BFrontend
CBackend and data
DIntegrations
You get not the most complex technology, but most justified for your product challenge.
Selected projects
Not “we built a system”, but changed a business process.
We show the challenge, decisions and verified result over a measurement period.
NOVA Market — home-appliance marketplace
Launch from scratch: a 40,000-item catalogue, seller portals, CRM and delivery-service integrations.
Result+142{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} online-sales for first year after launch.
View case →{{Case: service company client portal}}
Enquiry approvals, documents and statuses in one portal: separated role permissions, exception rules and accounting-system synchronisation.
Result{{Reduction in manual processg by X{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} in N months}}
View case →Budget and format
The budget is determined by product scope, not the number of screens.
We fix the first stage and its budget after discussing the challenge. We estimate implementation based on the agreed architecture.
Strategy and architecture4–6 weeks
from $10 000
First step. We define which product is needed and fix its logic before development.
- Product concept and first-version boundaries
- Role and scenario architecture
- Rules, exceptions and states
- Model data and integrations
- Risks, success criteria and an estimation basis
It has standalone value: after the stage, you can decide whether to implement or change the product format.
Send an enquiryMVPfrom 8 weeks
from $25 000
One completed scenario that tests a critical assumption.
- Strategy and architecture
- Design and development first version
- Roles and rules MVP
- Analytics and data after launch
- Launch and support
Productfrom 12 weeks
from $50 000
A full product with multiple roles, integrations and a growth plan.
- Strategy and architecture
- All key scenarios and roles
- Complex business rules and access permissions
- Integrations with accounting and external systems
- Product analytics and growth hypotheses
- Support and growth after launch
What affects the price
The number of roles, scenarios, business rules, integrations, data and the level of uncertainty. That is why we start with strategy and architecture: a wrong decision is cheap at this stage and expensive after development. You pay for validated logic rather than rework.
Enquiry
Bring us a business challenge, not a technical one. Bring us the decisions you are still unsure about.
In the first meeting with the founder of Sheker.Agency, we will define the change the product must create, where the main uncertainty lies and which first step will reduce it. If a digital product is not the right decision, we will say so before work begins.
Your idea, business model, internal processes and project materials will not be published or shared with third parties.
INFO@SHEKER.AGENCY+38 097 789 84 09
+38 098 698 94 77
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Frequently asked questions
Questions people ask before developing a digital product.
By defining the change the product must create for the user and business. Then we study roles, scenarios, rules, constraints and critical assumptions.
Yes. But before estimating implementation, we verify that it fits the product challenge, real processes and user needs.
An agreed product concept, role and scenario architecture, key rules, first-version boundaries, risks, success criteria and an implementation estimate. The exact scope is fixed before the stage begins.
No. The strategic stage has standalone value. Afterwards, the client can decide to implement, change the product format or avoid an unjustified investment.
Cost depends on the number of roles, scenarios, business rules, integrations, data and the level of uncertainty. The first stage and its budget are set after discussing the challenge.
The client receives agreed materials, documentation, access and control over the product. Handover terms are set in the contract.
SEO
SEO information
Digital product development: product strategy and architecture for B2B platforms, marketplaces, SaaS, portals and custom business systems — from defining the product model to creating an MVP.
Every direction has its own business logic: roles, rules, data and integrations. We define the product model before implementation so the budget goes to decisions that create value.
Frequently asked questions
(01)
How does work on a digital product start?
By defining the change the product must create for the user and business. Then we study roles, scenarios, rules, constraints and critical assumptions.
(02)
Can I come with a finished technical brief?
Yes. But before estimating implementation, we verify that it fits the product challenge, real processes and user needs.
(03)
Do I have to order development immediately?
No. The strategic stage has standalone value. Afterwards, the client can decide to implement, change the product format or avoid an unjustified investment.
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Read more
Discuss product.
In a meeting, we will define the change, user role and first-stage format.
Book a meeting