(01) Economics
Economics and testing plan.
We define the target action, acceptable acquisition cost, test-period budget and criteria for the next decisions.
- Target action
- Acceptable acquisition cost
- Test budget
- Decision criteria
Advertising that gives people a reason to stop and buy.
We set up advertising on Meta and TikTok as a system of continuous checks: creative, audience, offer, landing page and acquisition economics work in one context.
- 01Attention
- 02Creative
- 03Offer
- 04Page
- 05action
- 06order
- 07A repeat test
02 · CreativeEverything else is decided here: if the creative did not explain, whom and why, the rest of the journey does not start.
A different logic
On Google, we respond to existing demand. On social media, first create interest
A user did not open Instagram, Facebook or TikTok to buy your product. Precise audience targeting alone does not create sales. The creative must quickly explain whom the offer is for, why it matters and why to continue.
Search
Need → query → ad → page.
Social media
Feed → attention capture → need recognition → interest → transition → choice.
{{LOGO FACEBOOK}}
{{LOGO INSTAGRAM}}
{{LOGO TIKTOK}}
{{LOGO META ADS}}
On social media, the creative does not replace the ad strategy. it creates reason for the next action.
Loss points (4)
A campaign may be configured correctly — and still does not sell
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01 · Loss
The creative does not stop attention
A person does not recognize themselves, the need or the value of the offer.
The impression is paid for, but attention does not last
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02 · Loss
The promise is not fulfilled on the page
The creative creates expectations that the website does not confirm after the transition.
There is interest — but no confirmation
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03 · Loss
Data trains the algorithm incorrectly
The system receives secondary or incorrect actions and optimizes the campaign for something other than business results.
The algorithm finds not the right people
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04 · Loss
One ad combination runs its course
The creative loses effectiveness, but there are no new hypotheses. Acquisition cost grows with impression frequency.
Frequency rises — economics fall
It is impossible to optimise endlessly what what the user has stopped noticing.
Not a banner conveyor belt
We do not produce more creatives. We find the arguments buyers respond to faster
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01 – Hypothesis
What may attract a specific audience: a problem, result, use case, objection, comparison or proof.
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02 – Creative
We turn a hypothesis into an advertising format. Every variant tests specific assumptions rather than merely changing the color.
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03 – Controlled test
We define a sufficient budget and evaluation criterion. We do not draw conclusions from clickability alone.
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04 – Solution
We stop weak connections and refine promising ones. Those that demonstrate acceptable economics receive more budget.
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05 – New iteration
Test results become the basis for the next hypotheses. Creative replacement is planned before rising costs become an emergency.
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↻ Return to 01
The cycle has no final point: every test provides material for the next hypothesis.
What included in work
Four directions that keep advertising within the economics
(02) campaigns
campaigns and audience.
We build a structure for cold acquisition, repeat communication and remarketing. For eCommerce, we include catalogue and product campaigns when appropriate.
- Cold acquisition
- Repeat communication
- Remarketing
- Catalogue
(03) Creativeand
Creative hypotheses and production.
We define a test plan, agree on the scope of static or video creatives and regularly prepare new iterations.
- Testing plan
- Static creatives
- Video
- Iterations
(04) Data
Data, optimisation and report.
We verify actions, analyze connections, redistribute the budget and show the cost of target actions with attribution limitations explained.
- byactions and Pixel
- Ad-combination analysis
- Budget allocation
- Attribution boundaries
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Boundaries services
We do not manage organic brand pages, create an SMM content plan or sell followers and likes.
This is paid acquisition, not SMM
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Production
The creative scope and format are fixed before work begins. Professional photo and video production is assessed separately. Some formats require real photos, video or access to the product.
Scope agreed in advance
Ownership and data
Account, Pixel, audience and history remain in your business
Advertising assets are created and managed in the client’s ownership. You retain access to data and work regardless of whether cooperation continues.
The client pays the advertising budget directly to the platform. Sheker.Agency’s fee for support and creatives is paid separately and is not hidden inside advertising costs.
- Two separate money flows
- 01Advertising budget → Meta / TikTok
- 02Management and creative fee → Sheker.Agency
- Start
- 01
Business context and economics
- Product and audience
- Margin and acceptable acquisition cost
ResultIt is clear what advertising must prove.
Artefact · Summary meeting
- 02
Audit or plan launch
- Existing campaigns
- Losses
- New launch plan
ResultWe do not repeat what has already failed.
Artefact · account audit
- 03
Verification data and pages
- Pixel and actions
- Catalogue
- Analytics
- Landing pages
ResultTraffic does not enter an untested funnel.
Artefact · readiness checklist
- 04
First series of hypotheses
- Arguments
- Formats
- Creative scope
ResultThe test checks assumptions, not tastes.
Artefact · test and creative plan
- Test period
- 05
Controlled launch
- Limited budget
- Contact terms
ResultWe compare hypotheses, not coincidences.
Artefact · test terms
- 06
Data accumulation
- Sufficient number of actions
- Without premature conclusions
ResultThe solution is based on data, not first impressions.
Artefact · test data
- Continuous cycle
- 07
Result analysis
- Connections
- Cost actions
- Behavior after the click
ResultIt is clear exactly where the result is lost.
Artefact · cycle report
- 08
new hypotheses and creatives
- What was confirmed
- What we refine
- What we replace
ResultReplacement is planned before the economics decline.
Artefact · new creative series
- 09
Budget and next decisions
- Redistribution
- Scaling what works
- Landing-page verification
ResultBudget goes where it pays back.
Artefact · next-cycle plan
Cost
Advertising on social media – from $2 000 on month
The client pays the advertising budget directly to Meta or TikTok. We determine the recommended test budget after assessing the product, market, acquisition cost and available data; there is no universal minimum.
Management and creativesMonthly
from $2 000 / month
Meta and TikTok as a system of checks, not a collection of ads.
- Strategy campaigns
- Plan testing
- Configuration and management
- Event control
- Landing-page analysis
- Agreed basic creative iteration scope
- Monthly report and review
Assessed separately: professional photo or video production, UGC, complex animation, large editing scopes, creation or redesign of landing pages, additional localisations and production scaling.
get a launch assessmentAdvertising campaign auditOne-off
from $1 500
When campaigns work, and cost acquisition grows.
- Campaign and audience structure
- Event and Pixel quality
- Creative-connection analysis
- Landing-page fit
- Fix priority
for account boundaries
Advertising creates transition. Sales depend on everything that happens next
- 01CreativeReason to stop and switch
- 02Landing pagePromise confirmation
- 03ChoiceComparison and doubt removal
- 04Checkoutaction without unnecessary friction
- 05ReturnRepeat purchase and LTV
- 06DataSignal for the next hypotheses and new creatives
(01) Situation
Weak landing page
Advertising brings people, but the page does not confirm the creative promise.
- UX-audit
- CRO
- Redesign
(02) Situation
there is no page for the offer
The campaign leads to a general page because the required page simply does not exist.
- Landing page development
- new landing pages
(03) Situation
Demand grows but is not captured
Advertising creates search interest in the brand, which others capture.
- Google Ads
- SEO-optimisation
- Analytics
We do not increase the budget, to compensate for a problem after the click.
Questions
What usually ask to launch
It depends on target-action cost, the number of hypotheses, geography and the data scope needed for a conclusion. We determine the recommended range before launch.
Our team delivers creative hypotheses, design and basic editing within the agreed scope. Professional filming, UGC and complex production are priced separately.
After enough accurate data has accumulated. The timeframe depends on budget, audience size, target-action frequency and decision-cycle length.
The choice depends on the audience, product, geography and available content formats. We do not include a platform merely because it is popular.
Pixel, server-side event transfer and business analytics improve data quality but do not remove all attribution limitations. We compare several sources and clearly mark what is precise and what is an estimate.
No. We do not manage organic pages or create content plans for regular publishing. Our service is paid acquisition, advertising creatives and work on the result after the click.
The account, Pixel, audience and history belong to the client. The advertising budget is paid directly to the platforms.
Start
Before launching advertising, we will define exactly what it must prove
A 30-minute online meeting with the founder. We discuss the product, economics, existing creatives, website and advertising data. We propose the next step: an audit, test launch or work on a problem outside the advertising account.