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A UX audit that shows the reason, not the symptom.

We verify the entire journey: what the user is looking for, how they understand the offer, what they compare, where they lose trust and why they do not reach an enquiry, purchase or result.

Order UX-audit See what we verify

Need · Information · Choice · Trust · Action · Result

  1. 01Need
  2. 02Search
  3. 03Understanding
  4. 04Comparison
  5. 05Trust
  6. 06Action

05 · TrustHere the interface stops supporting decisions: the user has not received answers about price, result or risk.

Not a list of remarks. Causes, priorities and decisions for the team.

When needed UX-audit (6)

A UX audit is needed when the problem is already visible, but its cause is still undefined.

  1. Situation 01

    The website gets traffic but few enquiries

    The team changes buttons and text without understanding whether the user saw enough reason to get in touch.

    Changes without understanding the reason

  2. Situation 02

    Buyers leave eCommerce before completing orders

    The problem is sought only in checkout, although the decision may have been undermined earlier during product choice, delivery or trust-building.

    They search not where the decision breaks

  3. Situation 03

    Users cannot find the needed feature

    The team adds hints, although the problem may be in the structure, naming or mismatch with the mental model.

    A hint instead of structure

  4. Situation 04

    Support explains the same actions repeatedly

    The business keeps paying for manual explanations that the interface should provide.

    People compensate for the interface

  5. Situation 05

    A redesign is planned

    A new visual style will not remove problems in the journey, information or rules.

    New graphics, old problem

  6. Situation 06

    The team has accumulated many UX hypotheses

    Development spends time on local fixes without a shared priority.

    Many revisions, no priority

Audit needed to that, as a list of assumptions turns into a redesign budget.

User-journey breakdown with marked drop-off points

What we verify

One audit principle: examine the decisions different users need to make.

01 · Corporate website

We verify the journey from first need to enquiry.

  • Is it clear what the company does
  • Who the offer is for
  • What benefit the client gets
  • How it differs
  • Is there enough evidence
  • Can the needed service be found easily
  • Does the user understand the next step
  • Does the form match the user’s readiness

Key resultUnderstanding why a visitor does not become an enquiry and what must change on the path to contact.

Artefact auditin: Corporate website

Not heuristics for a checklist

An element may follow UX rules and still hinder the user’s decision.

  • 01. task

    • what the user is trying to achieve
    • in which context
    • with which constraints

    What this deliversWe analyze the challenge, not the page, which it reviews.

  • 02. Information

    • what needs to be learned
    • in what sequence
    • what is missing in moment decisions

    What this deliversIt is clear which answers the user did not receive to next step.

  • 03. risk

    • price
    • result
    • security
    • effort
    • error
    • accountability

    What this deliversThe doubt becomes concrete: it is clear exactly what must be resolved.

  • 04. Action

    • or clear next step
    • or clear consequences
    • or can return

    What this deliverswe verify not visibility buttons, and readiness its click.

Superficial conclusion

The button is not prominent enough.

Superficial recommendation

Make the button larger and change its colour.

Expert conclusion

The user is not ready to press the button because they have not received answers about price, result or action risk.

Expert recommendation

Add the information missing at the moment of decision, change the sequence and only then verify the CTA.

Who conducts the auditNatalia Sheker personally conducts the audit — product strategist, UX expert and digital-product architect. Conclusions are not delegated to a junior designer using a ready-made checklist.

We do not look for what merely looks wrong. We determine which decisions the interface failed to help users make.

Process

From business goals to a priority change plan.

I – Goal

We define the target action.

Enquiry, purchase, registration, task completion, activation or another result.

ResultAudit evaluates path to specific result, and not interface at all.

II – Context

we collect context.

Product, audience, data, constraints, support requests and previous decisions.

ResultConclusions take into account business-rules, and not only screenand.

III – Scenarios

We walk through the scenarios.

The user journey from need to result, including errors and alternative states.

ResultWe see the problem in motion, not in a static mock-up.

IV – Causes

we find reasons.

We separate visual symptoms from information, trust, logic and business-rule problems.

ResultThe team fixes the cause, not its symptom.

V – Priority

We prioritise changes.

We assess impact, criticality, reach, risk and fix complexity.

ResultThe work order is determined by impact, not the number of comments.

VI – boundary

We will say when an audit is not enough.

ResultIf expert analysis is not enough for a confident conclusion, we will state directly which data or UX research is needed.

Result auditin

After the audit, the team knows what to change and why and in what sequence.

Key stages, decisions and failure points.

Not just the place of the error, but its context and effect on the journey.

Why the problem occurs and which decision the user cannot make.

Criticality, reach and impact on the target action.

What to change in structure, information, journeys, rules or interface.

Diagrams, wireframes or annotated fragments for complex recommendations.

Changes that can be implemented without a full redesign.

problems that require revisiting the journey, structure or product logic.

What to do now, what comes next and what does not require change.

Result example: journey map, problems and priorities

The result can be handed to the internal team, a designer or another contractor. Ordering a redesign from Sheker.Agency is not a condition for using the audit.

Format and cost

If challenges enough auditin one scenario, we will not propose an audit of the entire product.

01 · Audit one scenario1–2 weeks

from $3 000

Suitable for

  • Enquiry form
  • Choice services
  • Catalogue
  • Product page
  • Checkout
  • Onboarding
  • One key process

Includes

  • One complete scenario
  • All key states
  • Causes of problems
  • Priorities
  • Recommendations
  • Result presentation

ClarificationA sufficient format, when problem localized in one processand.

Discuss audit scenario

02 · UX-audit website or eCommerce2–4 weeks

from $5 000

Suitable for

  • Corporate websites
  • Service websites
  • Online stores
  • Large product catalogues

Includes

  • Key user journeys
  • Navigation
  • Structure
  • Information
  • Trust
  • Forms
  • Mobile version
  • States
  • Priority change plan

Clarificationwe verify path to enquiries or purchase, and not only individual pages.

Discuss audit website

03 · Digital product UX audit3–5 weeks

from $8 000

Suitable for

  • SaaS
  • B2B-platforms
  • Portals
  • Marketplaces
  • internal systems
  • Apps

Includes

  • roles
  • Key scenarios
  • Rules
  • Data
  • States
  • errors
  • Workarounds
  • Priorities
  • Decision examples
  • Recommendations for product and design

ClarificationCost depends on the number of roles and scenarios, not the number of screens.

Discuss audit product

{{prices require approval by the Sheker.Agency owner before publication}}

Order UX-audit

Show the interface and report the action the user does not reach. We will define a sufficient audit scope.

In the first conversation, we discuss the website or product, users, the key journey, available data and the problem the team sees. Then we suggest an audit of one journey, a full audit or UX research if expert analysis is not enough.

If the problem is already clear and does not require an audit, we will say so before starting work.







    We will send confirmation and a meeting link. No presentations – straight to your numbers.

    The first conversation is with the expert who will personally conduct the audit and stand behind the conclusions.

    Related services UI/UX-design UX-research Product audit CRO for eCommerce CRO for digital products Redesign website Redesign online-store

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