01
It is unclear how you differ
The website lists services but does not explain their value, specialisation or why to choose the company.
A website that explains value before the first conversation.
We design corporate websites for companies with complex services, multiple audiences and growth plans. We combine strategy, structure, content, UX, design, SEO and technology in one system.
Before strategy
A website must do more than represent a company, it must help them choose.
The business grows, changes its services, enters new markets and works with new audiences. The corporate website often remains a digital version of the company from five years ago.
02
Different audiences enter the same journey
Clients, partners, candidates and investors see the same information and spend too long looking for what they need.
03
The website does not support marketing and sales
Every new service, campaign or market requires manual changes or developer help.
04
The structure does not reflect the real business
Departments, directions and products have changed, but the navigation and content have stayed the same.
The problem is not always the design. More often, the website no longer reflects what the business has become.
Audiences
One website. Several audiences. Different decisions they need to make.
A corporate website must not only describe the company; it must help each audience find its answer and take the next step
01
Existing customers
Quickly find services, documents, support or a personal account.
02
Partners
See the scale, partnership opportunities, geography and terms of cooperation.
03
Candidates
Understand the culture, areas of work, requirements and prospects.
04
Investors and media
Find verified information about the company, leadership, growth and contacts.
05
Potential customers
understand the team’s expertise, services, approach and reasons to start a conversation.
06
Search engines and AI
Correctly understand the company’s topic, structure, services and expertise.
Priorities between audiences are defined during strategy, not made equal for every company.
to design
The most expensive part of a corporate website is — what it failed to explain.
If a visitor does not understand the business structure, the difference between services and the next step, strong design will not fix the problem.
-
01
Positioning
We define how the company should be perceived and how it differs from alternatives.
If skippedA client compares you on price because they cannot see the difference.
-
02
Audiences
We separate the needs of customers, partners, candidates and other groups.
If skippedEach audience spends too long looking for itself in someone else’s content.
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03
Architecture
we build menus, sections, pages and links around user tasks.
If skippedstructure rework already for time development, for expense budget.
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04
Content
We explain complex things clearly and build a foundation for trust.
If skippedPages are filled with “just in case” text that convinces nobody.
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05
Conversion scenarios
We define a logical next step for each priority audience.
If skippedThe visitor is interested but does not understand what to do next.
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06
SEO-structure
We separate services, topics and search intents so the website can grow.
If skippedThere is nowhere to add new pages and services without rebuilding the structure.
We first define what the website must explain. Only then do we decide how it should look.
Two approaches
We create not digital presentation company. We create a system that builds trust in the company.
Without strategy
When they start with design
- They move the old structure into a new shell
- Every department adds its own text
- Services are described with different language and logic
- SEO is connected after the pages are approved
- The user sees lots of information but does not understand the main point
new design with old problems
With strategy
When they start with strategy
- They define positioning and priority audiences
- They build information architecture
- They separate services and search intents
- They design content and action scenarios
- They create design around a clear system
A website that explains the company, builds trust and supports growth
Result
corporate website has work before, during and after contact with company.
01
A clear business structure
Directions, services and departments are organized into a logical system.
02
Consistent communication
Key pages speak with one voice and support positioning.
03
Support sales
The team can use the website in presentations, negotiations, advertising and lead work.
04
SEO-basis
The architecture supports service, direction, industry and expert-content pages.
05
Content management
The client team can update key information without constant developer involvement.
06
Ready for growth
New services, languages, countries and departments can be added without rebuilding the whole system.
Technology and growth
The company changes faster, than most corporate websites.
Therefore we design not only the current website but also the rules for its growth.
01
CMS
The team manages pages, services, employees, vacancies, publications and language versions. CMS is chosen for the challenge — WordPress is one option when it fits the goal.
02
Component system
New pages are assembled from approved blocks without redesigning every screen.
03
Multilingual architecture
Architecture accounts for language versions, regional differences and correct links between pages.
04
SEO
Service structure, internal links, metadata, templates, speed and indexing are accounted for before launch.
05
Analytics
Key actions and interactions are measured from day one.
06
Integrations
Forms, CRM, vacancies, email marketing, personal portals and external services are accounted for in the architecture.
The website must not become a constraint when the business reaches a new stage.
Formats
Corporate websites differ not by the number of pages, and business structure.
Format
Who it is for
Cost
02
B2B-website
For complex services, long sales cycles, different buyer roles and expert content.
from $15 000
03
Multiregional website
For companies working across multiple countries, markets, languages and departments.
from $20 000
04
Corporate portal
For customers, partners, dealers or employees with authorisation and personalised journeys.
from $25 000
Format is defined after analysing the business, audiences and growth journeys – not earlier.
Discuss a corporate websitePublic work
Resultand client belong to the client.
We show corporate websites, logos and reviews only when we have the company’s permission. We do not use internal metrics, problems or cooperation details as advertising content.
“We do not want internal information about our business published without permission.” Therefore, we treat customer information the same way.».
During the project discussion we can show relevant experience within the permitted scope and explain how we approach your challenge.
Aurora Clinic — medical centre website
New website with separate journeys for patients and doctors, a service structure and content platform.
View case →Steelex — corporate website and dealer portal
A single structure for the manufacturer’s customers, dealers and partners, with separate journeys for each audience.
View case →From understanding the company to a system it can manage.
6 stages- Step 01Diagnosis
Business, services, audiences, the current website, marketing, SEO and constraints.
- Step 02Strategy
Positioning, priority audiences, the website challenge and success criteria.
- Step 03Architecture and content
Structure, pages, relationships and search clusters.
- Step 04prototype and design
Scenarios, then visual system and components.
- Step 05Development
CMS, responsiveness, forms, integrations, analytics and technical SEO.
- Step 06Launch and growth
Content migration, measurement, launch and growth plan.
The client sees the result at every stage rather than meeting the website for the first time on launch day. Timing depends on project scale and is defined after diagnosis.
Cost
You pay for creating the website once. for unclear positioning — every time visitors do not choose you.
The cost of a corporate website depends not only on the number of pages. It is determined by business structure, number of audiences, content scope, languages, integrations, SEO and growth requirements.
Corporate website redesign
from $10 000
Diagnosis, strategy, information architecture, prototype, design system, development, CMS, basic analytics, technical SEO foundation and launch preparation.
Discuss a projectstrategic stage / discovery – from $2 500
For complex, multilingual or multi-profile companies, strategy and architecture can be a separate stage.
The final assessment is prepared after discussing the challenge and fixed before the relevant stage begins.
Enquiry
Let’s start not with design. Let’s start with what the website must explain.
In the first meeting we will define the audiences, business challenge, constraints and possible work format. If we are not the right fit for your project, we will say so directly.
INFO@SHEKER.AGENCY+38 097 789 84 09
+38 098 698 94 77
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SEO
SEO information
Corporate website development for complex B2B and growing companies: positioning, architecture, content, UX, design, SEO foundation, CMS and integrations in one system.
A corporate website is not a set of pages about a company but a system that explains the business to each audience and supports its growth. We start with positioning and architecture, then move to design. If the website no longer reflects the business, let’s begin with diagnosis.
Frequently asked questions
(01)
How much does it cost to create a corporate website?
Cost depends on business structure, number of services and audiences, content scope, language versions, integrations and growth requirements. The initial range is clarified after discussing the challenge.
(02)
How does a corporate website differ from a service website?
It serves multiple audiences, directions and departments, so it requires more complex architecture and content-management systems.
(03)
Can you develop a website without a developer?
Key page and content types are managed through the CMS. The exact level of independence depends on the project architecture.
Development and growth
Website development and digital products
Online store development
B2B portals
SEO for corporate websites
Support and growth website
View selected work
Read more
Discuss a corporate website.
In the meeting, we will define the audience, business challenge and possible work format.
Book a meeting