01 · Quantity
One concept
We show one decision, not a set of layouts to choose from. Three options mean two were made without confidence in the result.
We start work without a deposit. You pay when you see the first result.
For more than six years we have worked by this rule: first we deliver a piece of work that shows the level — the main page design or a key block of the future product. Then you decide.
The main rule
First comes the work, so the level is visible. Then payment.
We do not ask for an advance payment at the start. We first deliver the scope agreed with you — usually the main page design or a key product screen — and show the result. You see what you are paying for: approach, depth of work and quality of decisions.
For 6+ years, 100{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} of customers who saw the first result paid for it and continued working with us.
- 01Scope first stage we fix in writing to launch
- 02we work without deposit exactly to this result
- 03We show the work and explain every decision
- 04You pay for the stage or stop without obligations
- 05After payment, we move to the next stage
- 06Rights to the materials transfer after full payment for the stage
Order
The path from the first conversation to first payment
Until the invoice, you risk nothing except time for the meeting and providing source data.
- 01meeting and task
- 02Decision whether we take it on
- 03Scope first stage
- 04work without deposit
- 05Presentation and payment
We may stop cooperation before payment if our view of the project does not align with yours. In that case, we do not invoice the completed part and the materials remain unused.
Concept
One concept, rather than three options to choose from
02 · Rationale
We explain why exactly this
The concept comes with logic: business task, audience, journey and structure. We discuss arguments, not “I like it / I do not like it”.
03 · Revisions
One free revision round
After the presentation, you provide one consolidated list of comments. We revise the concept within the approved structure and stage budget.
04 · Change of direction
A new concept — a new estimate
If another concept is needed after the direction is approved, it is separate work with a separate timeline and cost.
We are responsible for the decisions we propose. Therefore, we propose one.
Revisions
One free round – with clear boundaries
There are no endless revisions. Below is what is included in the free round and what counts as a new task.
Included in the free round1 round
- Inconsistencies with the brief and approved structure
- Defects, mistakes and inaccuracies on our side
- Changes to text, sizes, spacing and element order
- Styling details within the chosen direction
- One list of comments from the entire client team
- Scope to 10{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} budget stage or to 8 hours work
- Submission deadline: 5 working days after stage handover
Not included — separate estimateNew task
- Changing the concept, style or direction after approval
- New page structure, blocks, screens or pages
- Change of requirements, functionality or technical challenge
- Returning to already approved and closed stages
- Revisions outside the budget or requiring rework
- Second and subsequent revision rounds
- Urgent work outside the schedule and on weekends
We estimate work beyond the free round in advance: hourly rate or fixed task cost. Without written approval, we do nothing and invoice nothing.
Scope
What not included By default, at additional cost
We perform this work, but assess and charge it separately if it was not included in the initial estimate.
01 · content
Website content entry
We do not populate websites with products, articles or materials. This is a separate task with its own scope and cost.
02 · Texts
Copywriting
If texts were not included in the initial estimate, the client prepares them or we do so as separate paid work.
03 · Media
Photography, video and illustrations
Filming, stock purchases, image processg and preparation are not included in design or development costs.
04 · Services
Hosting, domains and licences
Hosting, domain, paid module, font and third-party service costs are paid by the client at actual cost.
Communication
The same people from first meeting to release
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01 · participants
The meeting team does not change without approval
We run the project with the people who started it. New participants from the client side are agreed in advance. New people may not know the initial agreements and can introduce conflicting changes, damaging the project and deadlines. Unauthorised third parties may lead us to suspend or end the engagement.
Agreed team · No third parties
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02 · Revisions
One list from the entire team
Alignment between departments and managers happens on the client side. We receive one consolidated list of comments, not successive waves of revisions from different people. The client resolves conflicting comments before sending the list.
One point of contact · One list
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03 · Our side
Founder involved in the project and approving decisions
The founder participates in the work and approves key decisions before handover to the client. We do not hand the project to outside contractors without your knowledge.
Responsibility · No blind subcontracting
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04 · Pace
Deadlines depend on feedback
We allow up to 3 working days for replies and materials. If the client pauses for more than 10 working days, the project goes on hold and deadlines and its place in the schedule are reviewed.
SLA for replies · Schedule review
Selection
We do not take every project – only those where we see potential
Working without a deposit is possible only when we believe in the project. We therefore assess it ourselves first.
01
The task has business value
We understand where demand comes from and how the project earns. If we do not understand, we say so directly.
02
The decision is made by the person at the table
We need contact with the person who makes decisions, not a chain of information handoffs.
03
Our vision aligns
We may decline to continue before payment if we see a fundamental difference in vision.
04
The client has resources
Materials, access and answers arrive on time. Without this, any timeline is only a declaration.
Payment
How payments work
Design, development, auditandNo deposit at the start
We complete the first stage without a deposit. Afterwards, payment is made by stage after the stage is closed.
- Payment by stage; every stage is agreed in writing
- Invoice after stage acceptance
- Rights and source files are transferred after full payment
- A change in scope changes cost and timeline; agreed before work starts
Advertising and media budgets100{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} prepayment
The advertising budget and its management are paid in advance; funds go directly to the platforms.
- Media budget — full prepayment before launch
- Management payment — in advance for the billing period
- Platform spend is confirmed by reports
- Without payment, campaigns are not launched or renewed
Documents
All agreements — in writing
The rules on these pages are fixed in the contract: stage scope, acceptance procedure, revision boundaries, timeline, rights to the result and termination terms. You can review them before work starts.
We work with sole proprietors and legal entities in Ukraine and the EU; if needed, we sign an NDA before the first meeting.
We send the current contract version and NDA template in response to a request, before the first meeting.
- 01Work scope and stage composition
- 02Acceptance procedure and revision deadlines
- 03Free-round revision boundaries
- 04Payment and rights-transfer terms
- 05Confidentiality and work with data
- 06Reasons for suspending cooperation
Questions
What people usually clarify about working terms
For more than 6 years, we have started without a deposit and delivered a first result that can be assessed. During this time, every customer who saw the first stage paid for it and continued cooperation. For the client, this means zero financial risk at the start; for us, it filters projects we truly believe in.
One. We do not make several layouts to choose from: a concept is a decision grounded in the task, audience and data, not taste. Instead of three options, you receive one concept with an explanation and one free revision round.
Corrections to inconsistencies with the brief, defects and small changes within the approved structure and stage budget: text, sizes, element order and styling details. One round, in one list, up to 10{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} of the stage budget. A concept change, new structure, blocks or pages is a new task with a separate estimate.
Yes, until payment. If our vision does not align with the client’s, we stop cooperation and do not invoice the completed part. This is more honest than delivering work we do not believe in.
No. Populating the website with products, articles and materials is a separate task, assessed and paid separately. The same applies to copywriting if it was not included in the initial estimate.
We work with the people who started the project. New client-side participants are added only with prior approval. Revisions arrive as one list from the entire client team; departments align on the client side. On our side, the founder participates and approves key decisions.
Advertising — 100{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} prepayment for both the advertising budget and its management. Funds go directly to the platforms, so launch without advance payment is impossible.
Start
Let us start with conversation – and first stage without deposit
30 minutes online with the founder. We discuss the challenge, say whether we will take it on and record the first-stage scope in writing.