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A landing page must continue the ad and lead the user to a solution.

We combine the offer, structure, content, UX, design, development and analytics in one journey — from the first advertising contact to target actions.

Discuss landing page See our approach

Offer · Structure · Content · UX/UI · Development · Analytics

Before development

Traffic does not convert when advertising and the page tell different stories.

The user arrives on the page with specific expectations. If they do not see the advertising promise continued, understand the offer or trust the arguments, design no longer makes the decisive difference.

01

There is no connection with advertising

The ad promises one thing, while the first screen talks about the company in general.

02

The offer is not focused

The page sells several services to different audiences at once and does not help them choose.

03

Arguments appear at the wrong time

The user sees the form before receiving enough reasons to leave a contact.

04

Nothing is measured

We know only how many people visited the page, not where or why they stopped.

We start not with the number of screens but with the connection between the audience, ad promise and user decision.

Page logic

Every screen must answer the next client question.

  1. 01

    Is this for me?

    The first screen connects the offer with a specific audience’s need.

  2. 02

    What exactly do you offer?

    The page explains the product, service, format and expected result.

  3. 03

    Why is this important now?

    We show the context, the problem or opportunity without artificial pressure.

  4. 04

    Why should I believe you?

    We use approved work, expertise, process, product and verified proof.

  5. 05

    Why is this offer right for me?

    We explain use cases, terms, constraints and fit for the task.

  6. 06

    What do I do next?

    A form, enquiry, purchase, registration or other target action must be clear and proportionate to the decision.

Landing-page structure is determined by the sequence of questions that arise for the user, not by a template.

Approach comparison

We design not a page, but We design the journey from the advertisement to the target action.

Without scenario

When starting with design

  • They take a ready-made structure
  • They distribute text across screens
  • They add the same CTA to every block
  • They launch the page without an event map
  • After launch they change colors and headings at random

A visually complete page without clear conversion logic

With a scenario

When they start with a scenario

  • They analyze the audience and traffic source
  • They formulate the offer
  • They identify doubts and selection criteria
  • They build a sequence of arguments
  • They design the target action and analytics
  • only then do they create the design

A landing page where advertising, content, interface and measurement work as one system

Landing page works as system, and not as a set of screens.

The scope depends on the challenge, but the logic is always the same: analysis, structure, content, design, development and analytics.

Scope of work · 6 parts
  1. 01Analysis challenge

    audience, offer, traffic sources, competitors and target action.

  2. 02Structure

    Sequence of blocks, arguments, evidence and CTA.

  3. 03Content

    Headings, key messages and interface microcopy.

  4. 04UX/UI design

    Visual hierarchy and focus on priority actions.

  5. 05Development

    Responsive layout, forms and CMS as needed.

  6. 06Analytics and integrations

    Events, goals, CRM, email, messengers and payments.

We promise full copywriting only when it is agreed as part of the scope.

Use cases

One format – different business-challenge.

A landing page is needed when one audience must make one priority decision.

01

byaction or registration

For presenting the programme, speakers, terms and collecting registrations.

02

Advertising campaign

For continuing a specific promise from Google Ads, Meta or another channel.

03

Offer validation

For testing demand, positioning or a new segment before scaling development.

04

B2B-offer

For complex services, separate decisions, an industry or a targeted list of companies.

05

Launch product or services

For explaining a new offer and collecting the first enquiries.

06

Promotion and e-commerce

For separate categories, collections, promotions, brands or seasonal campaigns.

If the challenge requires a catalogue, a large SEO structure or several independent journeys, we recommend another type of website: development of websites and digital products or Corporate website creation.

Analytics and growth

Landing page not can improve, if it is unknown where exactly the user stops.

01

byactions

we document key-block views, clicks, form starts, errors and completed actions.

02

Traffic sources

we preserve UTM tags and other data needed to evaluate campaigns.

03

Forms and CRM

we hand enquiries to agreed systems and verify error scenarios.

04

Testing

We allow the offer, arguments, CTA and structure to change based on new data.

05

Speed

We control media weight, layout stability and mobile performance.

06

development

A landing page can adapt to new campaigns but must not become a chaotic multi-page website.

We do not promise a conversion rate that cannot be predicted without real traffic.We create a foundation that can be measured and improved.

Public work

Resultand client belong to the client.

We show landing pages, logos and reviews only with the company’s permission. We do not publish advertising budgets, acquisition costs, conversion, enquiry volumes, internal problems or campaign details without separate approval.

We do not use customers’ internal information as advertising content.

During the discussion we can show relevant experience within the permitted scope and explain how we approach your challenge.

View selected work

Cost

The cost of a landing page is determined not by its length, and complexity decisions, but by the decision to which it must bring the client.

The estimate is affected by offer readiness, research scope, content, number of journeys, design, animation, CMS, forms, integrations and analytics.

The final scope and cost are fixed before work begins.

Enquiry

Let’s start with the offer, audience and decision, that the client must take.

In the first meeting, we will define the landing-page challenge, traffic source, target action and possible work format. If your challenge calls for another type of website, we will say so directly.







    We will send confirmation and a meeting link. No presentations – straight to your numbers.

    Internal information about the product, campaign and business will not be published or shared with third parties.

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    Frequently asked questions

    Questions people ask before landing page development.

    The initial guideline is from $3,500. The final cost depends on offer readiness, content, design, animation, integrations and analytics.

    Timing depends on offer readiness, materials, integrations and the number of approvals. The plan is fixed after discussing the challenge.

    Yes. We design the structure, key messages and argument logic. The full copywriting scope is fixed separately in the proposal.

    No. Conversion depends on the product, prices, audience, sources and traffic quality, brand sales-team performance. We are responsible for structure, UX, technical quality and page measurability.

    Yes, agreed events and target actions are configured before launch. The detailed analytics scope depends on the campaigns.

    After testing forms, events, integrations, the mobile version and page journeys, the page can receive advertising traffic.

    A landing page can be indexed, but broad search coverage and systematic organic growth usually require a multi-page structure.

    Yes, when independent content management is needed and WordPress fits the task. Simpler campaigns may be better served by a lighter implementation.

    Yes. For different products, segments or advertising campaigns we can create a component system that reduces the cost of subsequent pages.

    SEO

    Landing-page development for advertising campaigns, product launches and offer testing: offer, structure, content, UX, design, development and analytics as one system.

    Landing-page creation starts not with design but with a journey: audience, traffic source, offer, arguments and target action. Development cost depends on the complexity of these decisions, not the number of screens.

    Frequently asked questions

    (01)

    How does a landing page differ from a corporate website?

    A landing page leads one audience to one target action. A corporate website serves several audiences and tasks at once.

    (02)

    How much does a landing page cost?

    From $3,500. The exact cost depends on offer readiness, content, design, animation, integrations and analytics.

    (03)

    Can you redesign an existing landing page?

    Yes. First we analyse the current structure, arguments and analytics data, then propose changes.

    Related services

    Website development and digital products Corporate website creation Online store development Landing page UX/UI design Advertising SEO Support and growth pages View selected work

    Discuss landing page.

    In the meeting we will define the offer, audience, traffic source and possible work format.

    Book a meeting