Situation 01
Every change is expensive and slow.
A simple change to filters or checkout turns into weeks of development and a separate estimate.
eCommerce · Store migration
EST. 2010
We migrate
CatalogueClientsHistory
Move to a new platform without losing traffic or orders.
Migration is not just a file transfer. It is a controlled operation on active revenue: URLs, data, integrations and buyer habits.
30 minutes. We will say whether you need a migration and what it will cost.
We preserve
SEOSalesAnalytics
We migrate: Catalogue · Clients · HistoryWe preserve: SEO · Sales · Analytics
Familiar??
A platform costs you money monthly – simply in another line item.
Situation 02
The store is slow, and this can no longer be fixed.
Everything possible has been optimised. The problem is the platform itself and accumulated customisations.
Situation 03
Orders are transferred manually.
Managers duplicate data between the store, spreadsheets and CRM. Every hour costs you money.
Migration is justified when the platform costs more than migration – and this can be calculated before launch.
What losses do you risk during migration?
Share your store address and contact details. We will send the exact risks of your migration: URL structure, data and integrations, with an estimate of the work.
Free · report sent in Telegram within one working day
Migration types
You pay for the scope of migration that solves your problem.
“Migration” means five different projects with different prices and risks. The first decision is to determine which option is right for you.
Sometimes it is enough to move accounting to a CRM and leave the store in place. Sometimes the platform is the root of every cost. Data shows this, not a contractor’s assurances.
Five types of transition we work with
A platform → platform
OpenCart, PrestaShop, Magento 1 and old WooCommerce to a modern solution. The most common request and greatest SEO risk: URLs, templates and catalogue structure change.
What matters
A 1:1 redirect map, preservation of metadata and category structure, and indexing control after the switch.
Custom code → ready-made platform
A store on custom code supported by one developer. Every change depends on one person, and there is no documentation.
What matters
Reverse engineering of business logic and non-standard catalogue fields before migration. Otherwise, part of the sales rules is lost.
A platform → headless
The catalogue and orders remain in a proven backend; the frontend moves to a single fast layer. For large catalogues and high traffic.
What matters
Speed and Core Web Vitals as a measurable goal, not a side effect. Plus a single indexing plan for the new frontend.
Migration CRM or ERP
The store remains, while the accounting system changes: a different CRM, ERP, a transition from spreadsheets or 1C. The risk is not in SEO but in data and the sales team’s work.
What matters
Migration of customers, deals and communication history while preserving relationships. A parallel period when both systems are brought together.
Merging several stores
Several domains, languages or regional stores are brought into one system with a single catalogue and accounting.
What matters
A map of domains and languages, page cannibalisation and product deduplication. An error here costs rankings across several markets.
What to migrate (4)
Your economics, not technology fashion, should choose the platform.
We do not sell the same decision to everyone. The choice is determined by four things: catalogue scope, sales model, number of markets and the cost of retention.
-
Option 01
SaaS-platform
A catalogue of several thousand products, standard sales logic, a fast launch and a minimal technical team.
Cheaper support, limited customisation
-
Option 02
Open-source platform
You need custom pricing rules, complex delivery and deep accounting integrations, while keeping control of the code.
Flexibility in exchange for your own support
-
Option 03
Enterprise-decisions
Tens of thousands of SKUs, B2B pricing, several warehouses and markets, and complex approval and return logic.
More expensive, but handles scale and processes
-
Option 04
Headless-architecture
Speed is critical for conversion and SEO; sales come through several channels: website, app and marketplaces.
Maximum speed, a mature team is needed
You make the decision – by calculating the cost over 3 years, not with a presentation of a single platform.
Why migration is postponed
your traffic, data and orders move without losses.
Six risks that postpone a migration for years — and how we close each one before switching.
- 01URL
- 02Catalogue
- 03Client and
- 04order
- 05Integrations
- 06Analytics
The most expensive migration mistakes become visible not on release day but a month later: half the organic traffic disappears, some orders do not reach the CRM and stock no longer matches the warehouse. That is why we design the transition as one project.
01 · Structure URL
Typical migration
New addresses without redirects — organic traffic falls in the first week.
With Sheker.Agency
A 1:1 redirect map for all indexed pages — ready before switching.
02 · Catalogue and content
Typical migration
Descriptions, specifications and photos are transferred partially — pages lose their value.
With Sheker.Agency
Field mapping and reconciliation of product counts, photos and metadata before and after.
03 · Customers and accounts
Typical migration
Customers cannot log in, bonuses and addresses disappear — complaints replace purchases.
With Sheker.Agency
Migration of accounts, addresses and loyalty programmes with a passwordless login procedure.
04 · Orders and history
Typical migration
Order history remains in the old system — returns and warranties become manual work.
With Sheker.Agency
We migrate orders, statuses and customer links together with their history.
05 · Integrations and accounting
Typical migration
Payments, delivery, stock and CRM fail on switching day.
With Sheker.Agency
We map integrations and test orders on staging before release, not afterwards.
06 · Analytics
Typical migration
Actions and goals are configured again from scratch — comparing “before and after” becomes impossible.
With Sheker.Agency
We migrate events, goals and eCommerce data. The transition effect is visible in money.
You risk not only the migration budget, but the revenue of a working store. Therefore, we close every risk in writing — in the transition plan before launch.
How the process works- 01
Migration audit — what you could lose
- Data inventory: catalogue, customers and orders
- Indexed pages, rankings and landing pages
- Integration and manual-process map
- Assessment of the cost of keeping the current platform
Resulta list of risks with the cost of each — before you pay for the migration.
Artefact · report auditin and plan transition
- 02
Platform choice with a three-year calculation
- 2–3 options for your catalogue and sales model
- Retention and customisation costs
- Limitations we state directly
- A recommendation with arguments; the decision is yours
ResultYou choose not by the platform name, but by total cost and capabilities.
Artefact · comparison of options with budgets
- 03
Data and URL mapping
- Mapping catalogue fields and custom attributes
- Redirect map for all indexed pages
- Rules for duplicates, removed products and categories
- Domain and language scheme if there are several markets
ResultNothing is “lost on the way” — every object has a place in the new system.
Artefact · map data and map redirects
- 04
Test migration on staging
- Full migration run on a copy of the data
- Reconciliation of product, customer and order counts
- Test orders through payment and delivery
- List of discrepancies and corrections
Resultthe real transition follows a journey that has already worked.
Artefact · data-reconciliation report
- 05
Integrations and accounting
- Connection of payments, delivery and stock
- Exchange with CRM or ERP, order statuses
- Analytics migration: actions, goals and eCommerce
- Access permissions and team training
ResultManagers work in a familiar process from day one.
Artefact · integration schema and team instructions
- 06
Switching with a rollback plan
- Low-traffic window and data synchronisation
- Enable redirects using the checklist
- Verify payments and orders immediately after release
- Rollback plan in case of problems
Resulta transition is a procedure with a checklist, not a sleepless night.
Artefact · switching checklist
- 07
Stabilisation — first four weeks
- Daily indexing and ranking control
- 404 errors and redirect behaviour
- Speed and Core Web Vitals
- Conversion and revenue compared with the pre-migration period
ResultYou can see in the numbers that the transition did not take traffic or orders away.
Artefact · report «to/after» transition
Result
What changes after the transition, which we planned based on the data.
I – retention
A platform and improvements cost you less each month.
II — Team time
Managers no longer transfer orders manually — hours you currently pay for.
III – SEO
Organic traffic moves with you — you do not need to buy it again.
IV – Speed
The store opens faster — fewer buyers leave before it loads.
V — Change speed
A new promotion or category goes live in days, not weeks.
VI – Data
One source of truth for stock and orders — fewer losses from errors.
VII — Scale
A new market or language is added without a new project.
VIII — Evidence
The transition effect is visible in a “before/after” report — in money, not words.
Experience
We have handled your transition before — you do not pay for experiments.
17+
01years of practice and tested decisions
200+
02online businesses built
25+
03industries studied in depth
12+
04countries with different markets and audiences
For 17 years we have migrated stores between all common platforms. We know where such projects usually lose traffic and data, and close those gaps in advance.
Budget and timeline
The scope determines the audit. The price is fixed to launch.
Four formats — from risk assessment to migration together with redesign. We agree the estimate after the audit, and it does not change before switching.
Migration audit1–2 weeks
$2 500
Diagnosis: whether migration is needed and what it will cost.
- Inventory of data and integrations
- SEO-riskand scope redirects
- Comparison of 2–3 platforms with a budget
The fee is credited toward the project if we continue. The report remains yours in any case.
Send an enquiryMigration CRM / ERP3–6 weeks
from $9 000
The store stays; the accounting system changes.
- Migration of customers, deals and history
- Exchange of orders and statuses
- Parallel period and data reconciliation
- Sales-team training
Migration platforms6–10 weeks
from $12 000
Migration to a new platform while preserving the design.
- Audit and Choice platforms
- Data mapping and redirect map
- Test migration and reconciliation
- Reconnecting integrations
- Controlled release and four weeks of SEO control
Migration + redesignFrom 14 weeks
from $32 000
When the store changes together with the platform.
- Everything in the “Platform migration” format
- UX-audit and new scenarios purchase
- Design-system store
- A “before/after” report by conversion
What affects on price
Catalogue scope, number of indexed pages, custom fields and business rules, integrations, languages and markets. We calculate all of this in a fixed estimate after the audit.
After transition
the transition pays back faster — when the first weeks are monitored.
The first weeks after switching determine whether the store keeps its traffic: indexing new addresses, redirect behaviour and integrations on real orders.
We do not disappear after release. We monitor the metrics and close discrepancies before they become losses.
01
SEO control
Rankings, indexing and 404s monitored daily for the first four weeks.
02
Data reconciliation
Orders, stock and customers — without discrepancies between systems.
03
Report «to/after»
Traffic, conversion and speed — comparison with the pre-migration period.
04
Speed
Core Web Vitals monitored after every update.
05
Roadmap on 90 days
What to improve first, based on revenue impact.
Format
from $3 500 / month
store development by the same team that made the migration, so context is not lost.
Discuss growth →From enquiry to switching
5 steps- Step 01Enquiry and conversation
30 minutes about the platform and its metrics. No commitment.
1 day - Step 02Audit transition
Risks, data scope and platform choice with a budget.
1–2 weeks - Step 03Mapping and preparation
Map data and redirects, set up the new system.
2–3 weeks - Step 04Test migration
Run on staging, reconcile data and test orders.
2–4 weeks - Step 05Switching and control
Release with a checklist, SEO control and a “before/after” report.
4 weeks
A compact chain:
Enquiry → Audit → Mapping → test → Switching
Enquiry
Tell us where you are moving from and to.
We review the current platform together and honestly say whether migration is needed or improvements are enough. The first meeting is free.
INFO@SHEKER.AGENCY+38 097 789 84 09
+38 098 698 94 77
Viber · Telegram · WhatsApp
Frequently asked questions
Questions people ask before migration.
No, if the migration is controlled. We preserve rankings and landing pages before launch, prepare a 1:1 redirect map for all indexed pages and monitor indexing daily in the first weeks. This is a defined stage, not a footnote in the contract.
Migration audit — $2,500. CRM or ERP migration — from $9,000. Migration to a new platform — from $12,000. Together with redesign — from $32,000. We fix the exact amount after the audit, and it does not change before switching.
No. The old store sells until switching. We populate and test the new version in parallel, switch during a low-traffic window and keep a rollback plan.
It depends on catalogue scope, sales model, number of markets and the cost of keeping the current platform. In the audit we provide 2–3 options with a three-year calculation and state each limitation directly. You make the decision.
Yes. This is the cheapest and fastest scenario: buyers do not notice the migration; only what is behind the scenes changes. If the design is also outdated, we say so separately, with numbers.
We migrate accounts, addresses, bonuses, orders and their statuses while preserving links. For passwordless access, we prepare a separate procedure so returning customers do not lose access.
Yes. We migrate customers, deals and communication history to the new CRM or ERP, configure order exchange with the store and stock exchange with the warehouse, and provide a parallel period while the team adapts.
No, this is a common situation. Launch requires analytics, admin access and hosting or database access. We will specify exactly what is needed in the audit, together with an access-acquisition plan.
SEO
SEO information
Online-store migration to a new platform while preserving SEO traffic, orders and data. Order a transition after which rankings stay in place.
Migration without a redirect map and data reconciliation is the most common cause of falling sales after a move. We design migration as one project: inventory, mapping, test migration and indexing control. If the platform limits growth, start with a migration audit.
Frequently asked questions
(01)
When store needed migration?
When improvements become expensive, the store remains slow after optimisation and the team performs part of the work manually. An audit shows whether moving is cheaper than keeping the current solution.
(02)
How long does store migration take?
A migration audit takes 1–2 weeks. CRM or ERP migration takes 3–6 weeks. Migration to a new platform takes 6–10 weeks. Together with redesign, from 14 weeks.
(03)
Can we migrate without losing rankings?
Yes. The key is to preserve or correctly redirect every indexed URL, retain page metadata and content, and monitor indexing in the first weeks. This is a standard part of our process.
Migration and growth store
creation online-store
Redesign online-store
Online store development
Integration with CRM and ERP
technical audit website
SEO audit
SEO for online-store
Advertising for eCommerce
Read more
Order audit transition.
Find out what you risk losing — and what the migration will cost.
Order audit