Situation 01
Conversion falls even though traffic stays the same.
Advertising and SEO bring people as before, but orders decrease every quarter.
eCommerce · Store redesign
EST. 2010
We change
ConversionUXSpeed
A redesign measured by sales, not taste.
We change what prevents purchases. We preserve what brings traffic: SEO positions, data and sales during the transition.
30 minutes. We will honestly say what scope will deliver a result for you.
We preserve
SEODataSales
We change: Conversion · UX · SpeedWe preserve: SEO · Data · Sales
Familiar??
The store works. But every day earns less than it could.
Situation 02
The online store looks older than the business.
The company has grown and the range has changed. The store is stuck in the year it launched.
Situation 03
Buying on a phone is inconvenient.
Most of your traffic has long been mobile, but the catalogue, filters and checkout were built for desktop.
This is not a reason to “refresh the look”. It is a reason to find exactly where the store loses money – and fix it.
Do you need a redesign?
Share your store address and contact details. We will say what will help more in your case: targeted changes or a redesign, with arguments that can be tested.
Free · report sent in Telegram within one working day
Data first
You pay only for changes that recover lost orders.
The most valuable thing in a live store is data. Real buyer behaviour shows exactly where orders are lost.
Therefore, we do not start with a “new design”. We start with analytics, session recordings and the funnel. We change what is proven to interfere and leave what works untouched.
The redesign cycle we follow
- 01Dataanalytics · sessions · funnel
- 02Diagnosiswhere and why orders are lost
- 03Hypotheseswhat to change · what to preserve
- 04Prototypenew scenarios to design
- 05Releasecontrolled transition
- 06Measurementconversion before/after
Where people look for the problem — and where it really is
(01)
They search in design
The problem is in the audience
Advertising brings one audience while the catalogue and funnel speak to another. A new “cover” will not fix this; rebuilding the journey for the real audience will.
(02)
They search in colours
Problem – in scenarios
A buyer is stopped not by the look of a button but by an extra step before it: registration, a form or unclear delivery.
(03)
They search in the store
The problem is in the chain
The ad promises one thing while the landing page offers another; trust is lost before the catalogue.
When a redesign is due (3)
Three signals that you lose revenue every month.
They are visible not in the design but in the store economics. All three point to the same reason.
-
Signal 01
Traffic is stable but revenue does not grow
Visitors arrive but revenue stays flat. Additional orders through conversion cost less than orders from new traffic.
Growth reserve is in conversion, not budget
-
Signal 02
Advertising budget is at its peak but orders are few
There is nowhere to increase acquisition: only the price per click grows, not the number of sales.
Scale the store, not advertising
-
Signal 03
Each customer costs more
Acquisition cost grows while average order value and conversion do not. Each new order leaves less margin.
The store returns less than marketing brings
If you recognise even one signal, the store is not delivering what the buyer expects. This is the moment for a redesign – more advertising will not fix it.
Have you been burned before?
“We already had a redesign. It became more beautiful – sales did not grow.»
Typical first conversation · store owner
The previous team redrew the look without understanding what exactly failed. The money was spent, but the cause remained.
Therefore “it will be different with us” is not a meeting phrase. It is four points documented in the process and contract.
Work protocol · 4 points
-
01
Documented: audit report
You do not pay for layouts blindly
We do not draw until it is clear what failed last time, what brings money now and what must remain.
-
02
Documented: hypothesis map
You know the reason for every change
For “why” questions, we are accountable to data, not taste. We test disputed decisions.
-
03
Documented: contract
You see progress every week
Every stage ends with an artefact you can see and approve. The price is fixed at the start and does not change.
-
04
Documented: before/after report
You see the result in numbers
We show the redesign effect in conversion and revenue, based on preserved analytics history, not words.
EST. 2010One lead – from first meeting to report after release
An honest answer
If targeted changes are enough, you do not pay for a full redesign.
A full redesign is the most expensive tool. Sometimes the same conversion gain comes from targeted changes at a much lower budget. We start with a diagnosis, not a proposal.
A problem in several screens may need only a CRO sprint
Data shows that orders are lost at checkout or on the product page. The rest of the store works normally.
What withwe do
Targeted CRO sprint: we rebuild the problem journeys, run an A/B test and show the conversion difference without rebuilding the whole store.
The store has fallen behind the business – a redesign is needed
The catalogue grew, the audience changed and the mobile experience is weak. Patching individual screens is already more expensive than reviewing the system.
What withwe do
Redesign based on current store data: new purchase journeys, speed and mobile experience while preserving SEO rankings.
Design is a symptom; the disease is the platform
The store is slow, changes are expensive and integrations rely on manual work. A new design will not hold on an old foundation.
What withwe do
We will say so directly and calculate the transition to a platform for your scale – in this case, redesign goes together with migration.
Which of the three cases is yours? The audit will show. its result remains with you regardless of whether we work together afterwards.
Why redesigns are feared
Your SEO, sales and data will survive the redesign without losses.
Six risks that make businesses postpone redesigns for years – and how we close each before release.
- 01SEO
- 02Conversion
- 03Sales
- 04Integrations
- 05Data
- 06Buyers
The most expensive redesign mistakes are not visible in a layout: broken URL structure, broken analytics and buyers unable to find what they know. We design the transition as carefully as the design itself.
01 · SEO rankings
Typical redesign
A new URL structure without redirects means years of lost organic traffic.
With Sheker.Agency
SEO inventory before launch: rankings, landing pages and redirect map.
02 · Conversion
Typical redesign
“More beautiful” replaces “more usable” – conversion falls after release.
With Sheker.Agency
Every change is a data-backed hypothesis. We measure conversion before and after.
03 · Sales for time transition
Typical redesign
The store is “under maintenance” and orders are lost for weeks.
With Sheker.Agency
The old store sells until the last release. The switch happens with a rollback plan.
04 · Integrations
Typical redesign
Payment, delivery and CRM fail on release day.
With Sheker.Agency
Map integrations and test orders before switching, not after.
05 · Data analytics
Typical redesign
Analytics history is reset, making before/after comparison impossible.
With Sheker.Agency
We migrate events and goals. The redesign effect is visible in the figures.
06 · Buyer habits
Typical redesign
Returning customers cannot find what they know and go to competitors.
With Sheker.Agency
We preserve working patterns. We change store behavior, not people’s habits.
You risk not only the design budget, but the revenue of a working store. Therefore we close every risk in writing — in the migration plan before launch.
How the process works- 01
Audit – where store loses orders
- Analytics: funnel, segments and devices
- Session recordings and click maps
- Usability review of key journeys
- Speed and Core Web Vitals
ResultA list of loss points prioritised by their impact on revenue.
Artefact · report auditin with plan work
- 02
SEO inventory — we record what cannot be lost
- Rankings, landing pages and traffic
- Structure URL and plan redirects
- pages that must not be touched
- Indexing-control plan after release
ResultThe redesign will not erase years of organic work.
Artefact · redirect map and SEO release checklist
- 03
Hypotheses and prototype – new scenarios to design
- Hypotheses: what we change and why
- Prototype of catalogue, product pages and checkout
- Mobile scenarios as the first priority
- Verification of critical journeys in the prototype
ResultArguments about “like/dislike” are replaced by testing journeys.
Artefact · prototypes of key journeys
- 04
Design — a new visual system, not new pictures
- Visual concept for current positioning
- Key and system pages
- Component library and states
- Rules for future store growth
ResultThe next promotions and categories will not break the design for half a year.
Artefact · design-system store
- 05
Development — in parallel with the live store
- Build and development on staging
- Speed and mobile experience
- Integration verification with test orders
- Quality control on real content
ResultThe current store keeps selling without interruption until the day of switching.
Artefact · staging version with real data
- 06
Release — controlled transition with rollback plan
- Switching with a checklist, redirects and analytics
- Daily indexing and ranking control
- Conversion monitoring in the first weeks
- Rollback plan in case of problems
ResultRelease is a working procedure, not a leap into the unknown.
Artefact · release checklist and first-weeks report
- 07
Measurement — redesign effect in numbers
- Conversion and revenue before/after, by segment
- A/B tests for disputed decisions
- CRO hypotheses for the next quarter
- Report: what changed and what it delivered
ResultYou know exactly what paid back the redesign and what to do next.
Artefact · report «to/after» and roadmap on 90 days
Result
What changes after the redesign, which we did based on data.
I – Cost orders
orders from the same traffic cost you less.
III – SEO
Years of investment in organic traffic are preserved — you do not buy this traffic again.
II — Advertising payback
The same budget brings more orders — advertising pays back faster.
IV – Speed
The store opens faster — fewer buyers leave before it loads.
V – level
The store is accountable to the market leader.
VI — Cart
Fewer abandoned carts and more paid orders without new advertising.
VII – development
New promotions and categories — without a designer and repeated unnecessary costs.
VIII — Evidence
Redesign payback is visible in the “before/after” report — in money, not words.
Experience
We have handled your situation before — you do not pay for experiments.
17+
01years of practice and tested decisions
200+
02online businesses built
25+
03industries studied in depth
12+
04countries with different markets and audiences
For 17 years we have tested different approaches. Today we know what works, where risks arise and how to avoid unnecessary costs.
Selected projects
A redesign visible in reports, not only in layouts.
We show the “before” state, decisions and a proven result over a measurement period.
{{case: electronics store redesign}}
Redesign of the catalogue, product pages and checkout based on session recordings. Migration without changing the URL structure.
Result{{+X{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} conversion for N months after release}}
View case →{{case: clothing store mobile redesign}}
Redesign of mobile journeys: search, filters and three-step checkout. Core Web Vitals in the green zone.
Result{{+X{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} mobile conversion for N months}}
View case →{{case: redesign with migration to a new platform}}
Redesign together with catalogue migration and preserved integrations. Organic traffic without a drop after transition.
Result{{SEO traffic retained, +X{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} revenue}}
View case →Budget and timeline
The scope determines the audit. The price is fixed to launch.
Four formats — from diagnosis to redesign with migration. We agree the estimate after the audit, and it does not change before release.
UX-audit1–2 weeks
$2 500
Diagnosis: redesign, targeted changes or a platform.
- Analytics, sessions and funnel
- Loss points with priorities
- Scope recommendation with budget
The fee is credited toward the project if we continue. The report remains yours in any case.
Send an enquiryCRO sprint3–5 weeks
from $8 000
Targeted changes where orders are lost.
- 2–4 key scenarios
- Prototype and design changes
- A/B test or before/after measurement
- Without rebuilding the entire store
Redesign8–12 weeks
from $18 000
Full redesign of the live store.
- Audit and SEO inventory
- New journeys: catalogue, product page and checkout
- Design-system store
- Development on staging, controlled release
- Report «to/after»
Redesign + migrationFrom 14 weeks
from $32 000
When the platform changes together with the design.
- Everything in the “Redesign” format
- Migration of catalogue, customers and orders
- Redirect map and ranking control
- Reconnecting integrations
What affects on price
Number of page templates, catalogue complexity, migration scope, languages and integrations. We calculate all of this in a fixed estimate after the audit.
After release
your redesign pays back faster — when the metrics are monitored.
The first weeks after the transition are the most important: indexing, buyer adaptation and behaviour in the new journeys on real traffic.
We do not disappear after release. We monitor the metrics and improve conversion through tests, not assumptions.
01
SEO control
Rankings and indexing monitored daily for the first four weeks.
02
CRO and testing
A/B tests for disputed decisions, conversion work based on data.
03
Report «to/after»
Conversion, revenue and speed — comparison by segment.
04
Speed
Core Web Vitals monitored after every update.
05
Roadmap on 90 days
Priorities for the next changes, based on revenue impact.
Format
from $3 500 / month
store development by the same team that made the redesign, so context is not lost.
Discuss growth →From enquiry to release
5 steps- Step 01Enquiry and conversation
30 minutes about the store and its metrics. No commitment.
1 day - Step 02UX-audit
Diagnosis and scope recommendation: sprint or redesign.
1–2 weeks - Step 03Prototype
New purchase journeys — before design and code.
1–2 weeks - Step 04Design and development
In parallel with the live store, with weekly iterations.
6–10 weeks - Step 05Release and measurement
Controlled transition, SEO control and a “before/after” report.
4 weeks
A compact chain:
Enquiry → Audit → Prototype → Development → Release
Enquiry
Tell us about your store.
We review the metrics together and honestly say what will deliver results in your case: a full redesign or targeted changes. The first meeting is free.
INFO@SHEKER.AGENCY+38 097 789 84 09
+38 098 698 94 77
Viber · Telegram · WhatsApp
Frequently asked questions
Questions people ask before a redesign.
No, if the migration is controlled. We preserve rankings and traffic before launch, retain the URL structure or prepare a redirect map, and monitor indexing daily in the first weeks after release. This is a defined stage, not a footnote in the contract.
UX audit — $2,500. CRO sprint — from $8,000. Full redesign — from $18,000; with migration to a new platform — from $32,000. We fix the exact amount after the audit, and it does not change before release.
No. The current store works until release. We prepare the new version in parallel on staging and switch over in a controlled way, with test orders before release and a rollback plan in case of problems.
Yes, and this is often the best path. We start with journeys where the data shows the greatest losses, such as checkout or the product page. The CRO sprint is designed exactly for this.
Not necessarily. If the platform supports your plans, we redesign on it. If it limits growth, we say so directly, show the migration calculation and let you decide with the numbers in hand.
We migrate content that works for SEO and sales without loss. We inventory descriptions, photos and metadata before launch — nothing is lost along the way.
With a “before/after” report: conversion, revenue, speed and segment behaviour against preserved analytics history. We verify disputed decisions with A/B tests, not opinions.
No, this is a common situation. We examine the current solution during the audit. The access needed for launch is analytics and admin access; we will tell you what else is required.
SEO
SEO information
Online-store redesign that preserves SEO rankings. Order a redesign that raises conversion without resetting organic traffic.
A redesign without an SEO plan is the most common cause of falling sales after release. We design the transition with the structure: redirects, metadata and indexing control. If you need a redesign with preserved rankings, let’s start now.
Frequently asked questions
(01)
When does a store need a redesign?
When conversion falls on stable traffic, the mobile version loses to competitors and targeted fixes no longer help. A UX audit gives the precise answer.
(02)
How long does a store redesign take?
A CRO sprint takes 3–5 weeks. A full redesign takes 8–12 weeks. With migration to a new platform, from 14 weeks. We fix the timeline after the audit.
(03)
Can the design be updated without losing rankings?
Yes. The key is to preserve the URL structure or prepare a redirect map before release and monitor indexing in the first weeks. This is a standard part of our process.