Organic growth that brings orders, not rankings.

SEO optimisation for businesses that need more than a traffic report: an organic sales channel. We identify commercially valuable queries, build the structure around them and show how organic search contributes to orders and revenue.

From $2,500/month · From 6 months · Working with SEO since 2008

  1. 01Demand
  2. 02Query
  3. 03Page
  4. 04Choice
  5. 05Action
  6. 06Order
  7. 07Revenue

03 · PageThis is where the journey most often breaks: the query is commercial, but the page does not help the user compare, assess the price or take action.

Where results are lost (4)

SEO can grow in reports without growing your business

  1. 01 · Situation

    Traffic is not demand

    Informational queries can bring thousands of visitors who do not plan to buy. The business pays for the work but does not gain a new source of sales.

    Paid traffic without purchase intent

  2. 02 · Situation

    The page does not match intent

    The user is looking for a price, comparison or a specific product, but lands on a page that does not help them decide.

    There is a visit — but no decision

  3. 03 · Situation

    SEO is separated from the website

    The SEO specialist, designer and developer make decisions separately. The result gets lost between the brief, interface and implementation.

    The recommendation never reaches the website

  4. 04 · Situation

    Changes destroy accumulated results

    A new design, CMS or structure launches without a migration plan. Visibility built over years can be lost in a few weeks.

    Years of visibility — lost in weeks

Traffic is a resource. It becomes a result only when it leads a person to decide to buy.

Our approach

While others promote queries, we build the path from search to order

We start not with keyword volume but with the economics of the business. We identify what customers search for before buying, which pages they need to make a decision and where organic search loses a potential order.

  1. 01DemandWhat customers search for before buying
  2. 02Commercial intentWhich queries lead to an order — and which do not
  3. 03PageWhere the user gets an answer and compares
  4. 04DecisionWhat must happen for them to choose you
  5. 05OrderThe action the channel was built for
  6. 06RevenueOrganic search contribution to business revenue

First we create and strengthen the pages closest to revenue. Then we build a content journey around them.

  1. Technical foundation

    Technical optimisation is not a separate value. It is the condition without which investment in structure and content cannot work.

    A condition, not a service

  2. AI search

    We structure information so that conventional search engines and AI services can interpret it correctly. We do not sell ‘magical AI optimisation’ as a separate service.

    No separate ‘AI package’

With us or not

You see not the volume of SEO work, but its contribution to the business

Rankings and total traffic

Commercial demand, orders and revenue

Semantics by search volume

Semantics by intent and proximity to purchase

Separate technical briefs

SEO, design and development working together

Top-10 guarantees

A transparent process, priorities and result control

Changes without accountability

A migration plan and indexing control

A list of completed tasks

A decision whose business purpose is clear

We track organic search contribution to orders and revenue as accurately as the data and attribution model allow.

What we do

Four directions that together create an organic channel

(01) Demand

We find demand with commercial potential.

We analyse the niche, current visibility and search behaviour. We identify the queries for which customers are ready to buy, compare or move to a choice.

  • Niche analysis
  • Current visibility
  • Search behaviour
  • Commercial intent

Demand → Intent →
Priority

What this deliversBudget goes to queries that lead to purchases.

(02) Structure

We build the structure around the user’s decision.

We define the pages needed, their role in the search journey, internal links and the content that helps move from query to order.

  • Page map
  • Role in the journey
  • Internal links
  • SEO content

Query → Page →
Decision

What this deliversThe page matches intent, not just the keyword.

(03) Technical foundation

We create a reliable technical foundation.

We control indexing, speed, mobile performance, structured data and the correctness of changes. During a redesign or move, we prepare a migration plan.

  • Indexing
  • Speed
  • Mobile version
  • Structured data
  • Migration plan

Indexing → Speed →
Migration

What this deliversInvestment in structure and content is not devalued.

(04) Measurement

We connect organic search with business results.

We set up measurement and show the monthly movement of commercial demand, orders and revenue. If the data is insufficient for a precise conclusion, we say so directly.

  • Organic analytics
  • Order
  • Revenue
  • Attribution model

Organic search → Orders →
Revenue

What this deliversYou can see the channel’s contribution, not the amount of work completed.

We do not use risky methods. We do not guarantee specific rankings. We do not create content for the sake of page count.

How the work runs

Kick-off and monthly cycle

After key stages you receive documents and work results. They remain with you regardless of whether the engagement continues.

Assessment → Audit → Plan → Cycle

  1. Phase 1 — Kick-off
  2. 01

    Meeting with the founder

    • Niche, current situation, constraints
    • What we consider a result

    ResultA shared understanding of the task before work begins.

    Artifact · meeting summary

  3. 02

    Potential assessment

    • Commercial demand
    • Website condition
    • Niche competition

    ResultAn understanding of whether SEO has a basis for paying back.

    Artifact · potential assessment

  4. 03

    Visibility audit

    • Current visibility
    • Technical constraints
    • Structure and content

    ResultA baseline against which we compare every month.

    Artifact · visibility audit report

  5. 04

    Priority plan

    • At least six months
    • Work ordered by impact

    ResultIt is clear what we do now and what comes next.

    Artifact · priority plan

  6. Phase 2 — Monthly cycle
  7. 05

    Implementation

    • Prioritised decisions
    • SEO, design and development working together

    ResultRecommendations reach the website instead of remaining in a document.

    Artifact · implemented changes

  8. 06

    Control

    • Technical state
    • Indexing
    • Visibility

    ResultProblems are visible before they affect traffic.

    Artifact · monthly control

  9. 07

    Contribution analysis

    • Commercial demand
    • Order
    • Revenue

    ResultYou can see what the channel delivered to the business that month.

    Artifact · organic search report

  10. 08

    Priority review

    • What worked
    • What we change
    • Next-cycle plan

    ResultThe next month is based on data, not the initial plan.

    Artifact · updated plan

SEO is an investment with a horizon measured in months. If demand, margin or the state of the website give no reason to expect payback, we will say so before work begins.

Pricing

SEO support — from $2,500 per month

The minimum horizon is 6 months. The final price depends on niche competition, website scale, the number of markets and languages, the technical foundation and the required growth rate.

SEO website auditOne-off

from $1 500

A baseline before work starts or before changes to the website.

  • Current visibility and demand
  • Technical constraints
  • Structure and content
  • Priorities for the first changes

It can be a separate service or part of a full website audit — from $2,500.

Order an SEO audit

Connections

Attracting a user is not enough. The website must help them choose

(01) SEO + CRO

Traffic growth increases the cost of every interface loss. CRO helps turn more organic demand into orders.

  • CRO for eCommerce
  • CRO for products
  • A/B tests

Traffic → Interface →
Order

What this deliversMore orders from the same organic demand.

(02) SEO + redesign

A new design must not erase accumulated visibility. SEO is considered before the structure changes, not after traffic falls.

  • Redirect map
  • Indexing control
  • Migration plan

Structure → Migration →
Visibility

What this deliversA redesign does not cost you your organic channel.

(03) SEO + development

Recommendations do not remain in a technical brief: designers, SEO specialists and developers work in one context.

  • Shared context
  • Page templates
  • Technical improvements

Decision → Implementation →
Result

What this deliversThere are no losses between recommendation and implementation.

Organic search can reduce a business’s dependence on paid traffic and build results in its own digital asset.

Experience

Our work is represented by products, not clients’ internal data

We show the companies and products we have worked with, but do not turn their budgets, metrics, problems or internal decisions into our own marketing content.

Agency position

We can show who we have worked with. But we do not publish clients’ metrics, budgets, problems or internal decisions without their consent — and your data will not be here either.

Discuss a similar challenge
  1. Not published without the company’s direct consent
  2. 01Sales and conversion metrics
  3. 02Budgets and cost of work
  4. 03Internal business problems
  5. 04System and process architecture
  6. 05Reasons behind strategic decisions
  7. 06Details that could reveal confidential context

Questions

What people usually ask before starting SEO

The first changes may appear after 3–4 months. A stable result usually takes 6–12 months depending on the niche, competition, website condition and implementation pace. We define a more precise horizon after the audit.

No. Nobody controls Google’s algorithms. We are responsible for the quality of the strategy, process transparency, correct implementation and regular data-led review of decisions.

We connect organic visits with enquiries, orders and revenue as accurately as analytics and the attribution model allow. Where there is no precise connection, we do not replace the estimate with an invented number.

Search formats are changing, but people still need a clear and reliable answer. We work with structure, content, entities and user intent so that search engines and AI services can interpret the information correctly.

Yes. For a new website, SEO is best considered while designing the structure. It is cheaper than rebuilding and migrating pages after launch.

We prepare a page and redirect map, record a baseline, control indexing before and after launch and verify the transfer. We do not guarantee unchanged rankings, but we are responsible for the procedure and quality of the migration.

The founder is responsible for strategy, priorities and key reviews. SEO, content, design and technical decisions are made in one context.

Start

First we will determine whether SEO has potential specifically for your business

A 30-minute online meeting with the founder. We will review the niche, current situation and constraints. After the meeting, you will receive a preliminary assessment of SEO potential and a recommended next step.







    We will send confirmation and a meeting link. No presentations – straight to your numbers.

    INFO@SHEKER.AGENCY+38 097 789 84 09SHEKER.AGENCY