01
The numbers do not match
The advertising account, analytics and CRM show different numbers of enquiries. The discussion starts with a dispute about data, and not about decisions.
Solutions based on broken data cost more than a month of setting it up.
We bring order to measurement: actions and conversions without duplicates, a source for each enquiry, a link between the website, advertising accounts and CRM, and reports that guide the budget. We show honestly where the data ends.
When this needed
Analytics is not needed for reports. it needed for decisions about budget
If the team does not trust the figures, decisions are made by intuition and the loudest channel gets the largest budget regardless of results.
02
Conversions are configured “just to exist”
Actions fire on every click, duplicate themselves or count page views instead of enquiries. Advertising optimization learns from a false signal.
03
There is no link to sales
The number of enquiries is visible, but not how many became deals or for what value. It is impossible to assess the channel financially.
04
Reports are assembled manually
Every week someone consolidates tables from several sources. By the time the report is ready, it no longer affects decisions.
Start with measurement, then optimise. Otherwise, you optimize the error.
Scope of work
What included in setup analytics
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01
Audit of current data
What is measured now, which actions are duplicated, where the source is lost and how much figures diverge between systems.
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02
Plan measurement
Document: which management questions we answer, which actions and parameters are needed, and who owns each metric.
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03
Events, conversion and eCommerce
Configuration through a tag manager or code: enquiries, calls, cart, checkout and purchases with order value and contents.
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04
Connection to advertising and CRM
Campaign tagging, adding the source to a deal, returning real conversions to ad accounts and reconciling with sales data.
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05
Reports for decisions
Channels, funnel, enquiry and deal costs, and segments. One dashboard for management and a separate view for channel work.
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06
Documentation and training
Event and report descriptions, tagging rules for the team and contractors, and a shared glossary so figures are read consistently.
Boundaries: we do not rewrite your product for measurement convenience or promise 100{85c32a404beb3a17fad9859395e98171d5844d669a872c9f6728ab61e397d515} attribution. Part of the client journey is technically invisible; we show this in the report rather than hiding it.
Data path
From actions on the website to decisions about budget
- 01Source tagging
- 02Events and conversions
- 03Deal in CRM
- 04Report by channel
- 05Solution about budget
Data is not useful by itself: if a metric changes no decision, we suggest not measuring it. Fewer metrics mean more trust in those that remain.
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01
meeting and access
30 minutes online: which decisions you make from figures and where the numbers do not match. Next comes a list of required access.
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02
Audit and plan measurement
What is broken, unnecessary or missing. A document with events, parameters and owners.
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03
Implementation and testing
Configuration, test transactions and reconciliation between the website, ad accounts and CRM until they match within an acceptable error margin.
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04
Reports and handover
Dashboards, documentation, team training and a monitoring period to confirm data accuracy.
Cost
price depends on number systems and the state of current data
Paid analytics and storage services are paid separately to their providers.
Audit and plan measurementOne-off
from $1 500
A document that lets you implement the setup independently or with any contractor.
- Event and conversion verification
- Data reconciliation between systems
- Plan measurement
- Priority fix list
ImplementationBy project
from $3 000
Event and eCommerce configuration, connections to advertising and CRM, and reports for your decisions.
- Actions, conversions, eCommerce
- Campaign tagging and source transfer
- CRM reconciliation and conversion feedback
- Dashboards and documentation
Questions
What people usually ask about analytics
Basic configuration for a website or store usually takes several weeks, including data verification. End-to-end analytics with CRM and advertising accounts takes longer, depending on the state of your systems and access speed.
so you understand whether you can trust the numbers used for decisions. The most common problems are duplicate conversions, actions that fire in the wrong place, missing sources in deals and discrepancies with CRM.
No, and nobody can. Multiple devices, long decision cycles, offline contacts and browser limitations make part of the journey invisible. We ensure the correctness of what can be measured technically and show the data boundaries.
Web analytics, a tag manager, advertising accounts, CRM connections and call services: {{SYSTEM LIST}}. The choice depends on your infrastructure and data-retention requirements.
Yes. The report should answer specific management questions: which channels bring deals, where the funnel drops, and the cost per enquiry and client in each segment.
Access to the website, accounts and CRM, plus a responsible person who knows how the sales process works. Without understanding the process, the data may be technically correct but useless for management.
Start
First we check, whether you can trust your numbers
A 30-minute online meeting with the founder. We will review current reports and say which decisions they support and which they do not. We will send a written summary.